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It qualitatively examines how the concept has functioned within gay men\u2019s social networking service, Gaydar, among 18- to 28-year-old users of the site in Brisbane, Australia. Participatory reluctance is shown to be a central aspect of the culture of this space, fostered among the studied demographic by the convergence of the growing global push for marriage equality and increasing normalisation of the kinds of gay male identities commonly adopted among this group, with three key factors rooted primarily in Gaydar\u2019s design: (1) young users\u2019 perceptions of the site as a space for procuring casual sex, (2) their perceptions of the imagined user as embodying existing stereotypes of gay masculinity and (3) a lack of genuine alternatives in terms of niche digital spaces for gay men\u2019s social networking.<\/jats:p>","DOI":"10.1177\/1461444815590341","type":"journal-article","created":{"date-parts":[[2015,6,9]],"date-time":"2015-06-09T20:40:54Z","timestamp":1433882454000},"page":"2613-2628","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":30,"title":["Social networking sites and participatory reluctance: A case study of Gaydar, user resistance and interface rejection"],"prefix":"10.1177","volume":"18","author":[{"given":"Elija","family":"Cassidy","sequence":"first","affiliation":[{"name":"Queensland University of Technology, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444815590341","first-page":"205","volume-title":"Shaping Technology\/Building Society: Studies in Sociotechnical Change","author":"Akrich M","year":"1992"},{"key":"bibr2-1461444815590341","volume-title":"Personal Connections in the Digital Age","author":"Baym N","year":"2010"},{"key":"bibr3-1461444815590341","volume-title":"The Wealth of Networks: How Social Production Transforms Markets and Freedom","author":"Benkler Y","year":"2006"},{"key":"bibr4-1461444815590341","volume-title":"Blogs, Wikipedia, Second Life and beyond: From Production to Produsage","author":"Bruns A","year":"2008"},{"key":"bibr5-1461444815590341","first-page":"1","volume-title":"Youth, Identity and Digital Media","author":"Buckingham D","year":"2008"},{"key":"bibr6-1461444815590341","unstructured":"Cassidy E (2013) Gay men, social media and self-presentation: managing identities in Gaydar, Facebook and beyond. 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