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This article materially \u2018descends\u2019 into a selection of prior media forms that make up the genealogy of the hard disk drive (HDD) to challenge our reliance on conceptual misrepresentations. This material analysis is used to situate digital media in a genealogy of prior media forms, to enrich our understanding of how media\u2019s affordances arise from the interplay of both formal and forensic materiality and to demonstrate the value of reintegrating materiality back into the study of media.<\/jats:p>","DOI":"10.1177\/1461444815606368","type":"journal-article","created":{"date-parts":[[2015,9,21]],"date-time":"2015-09-21T19:59:23Z","timestamp":1442865563000},"page":"455-470","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":30,"title":["The materiality of digital media: The hard disk drive, phonograph, magnetic tape and optical media in technical close-up"],"prefix":"10.1177","volume":"19","author":[{"given":"James","family":"Allen-Robertson","sequence":"first","affiliation":[{"name":"University of Essex, UK"}]}],"member":"179","published-online":{"date-parts":[[2016,7,10]]},"reference":[{"key":"bibr1-1461444815606368","volume-title":"Sound Recording and Reproduction","author":"Alkin EGM","year":"1996"},{"key":"bibr2-1461444815606368","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780199671533.003.0001"},{"key":"bibr3-1461444815606368","volume-title":"A History of Modern Computing","author":"Ceruzzi PE","year":"2003"},{"key":"bibr4-1461444815606368","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780199671533.003.0005"},{"key":"bibr5-1461444815606368","volume-title":"The Recording Angel: Music, Records and Culture from Aristotle to Zappa","author":"Eisenberg E","year":"2005"},{"key":"bibr6-1461444815606368","first-page":"239","volume-title":"Media Archaeology: Approaches, Applications, and Implications","author":"Ernst W","year":"2011"},{"key":"bibr7-1461444815606368","volume-title":"Always Already New: Media, History and the Data of Culture","author":"Gitelman L","year":"2008"},{"issue":"50","key":"bibr8-1461444815606368","first-page":"69","volume":"12","author":"Glass B","year":"1990","journal-title":"InfoWorld"},{"key":"bibr9-1461444815606368","unstructured":"Hall SA (2011) Save our sounds: America\u2019s recorded sound heritage project. 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