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We do so through an analysis of responses to videos embedded within an online survey of 15- to 25-year-olds ( N\u2009=\u20092070) conducted in 2011. Respondents were randomly assigned to view one of two short, humorous YouTube videos relating to immigration policy and were then asked questions that tested their comprehension of what they had seen. Substantial proportions of our sample were unable to answer these correctly. Further analysis indicates that individuals\u2019 levels of political knowledge and their predisposition to agree with the message contained in the video are strong predictors of comprehension. These findings indicate that the potential impact of incidental exposure to online political communications is smaller than many scholars have assumed, particularly when the message is inconsistent with the viewer\u2019s prior beliefs.<\/jats:p>","DOI":"10.1177\/1461444815611593","type":"journal-article","created":{"date-parts":[[2015,10,15]],"date-time":"2015-10-15T22:13:02Z","timestamp":1444947182000},"page":"522-541","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":39,"title":["Youth comprehension of political messages in YouTube videos"],"prefix":"10.1177","volume":"19","author":[{"given":"Benjamin T","family":"Bowyer","sequence":"first","affiliation":[]},{"given":"Joseph E","family":"Kahne","sequence":"additional","affiliation":[{"name":"Mills College, USA"}]},{"given":"Ellen","family":"Middaugh","sequence":"additional","affiliation":[{"name":"San Jose State University, USA"}]}],"member":"179","published-online":{"date-parts":[[2015,10,15]]},"reference":[{"key":"bibr1-1461444815611593","unstructured":"Aigner-Treworgy A (2014) HealthCare.gov gets 40% jump in traffic after funny or die video. 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