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Recent research indicates these behaviors may also have democratic benefits, by means of political expression in social media. Drawing on panel data from a nationally representative sample, this study extends this line of research by exploring how social interaction and news-seeking behaviors on social media lead to diverse networks, exposure to dissenting political opinion, and ultimately reconsidering and changing one\u2019s political views. Social media are a unique communication platform, and their attributes might influence exposure to political information. The tendency for users to build and maintain friend networks creates a potential deliberative space for political persuasion to take place. Consistent with prior literature, news use leads to political persuasion. More interestingly, apolitical, but social interactive uses of social media also lead to political persuasion. These relationships are partially mediated through network and discussion attributes.<\/jats:p>","DOI":"10.1177\/1461444815616224","type":"journal-article","created":{"date-parts":[[2015,11,26]],"date-time":"2015-11-26T20:58:42Z","timestamp":1448571522000},"page":"1875-1895","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":128,"title":["Political persuasion on social media: Tracing direct and indirect effects of news use and social interaction"],"prefix":"10.1177","volume":"18","author":[{"given":"Trevor","family":"Diehl","sequence":"first","affiliation":[{"name":"University of Vienna, Austria"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Brian E","family":"Weeks","sequence":"additional","affiliation":[{"name":"University of Michigan, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Homero","family":"Gil de Z\u00fa\u00f1iga","sequence":"additional","affiliation":[{"name":"University of Vienna, Austria; Universidad Diego Portales, Chile"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2016,7,9]]},"reference":[{"key":"bibr1-1461444815616224","unstructured":"American Association of Public Opinion Research (AAPOR) (2011) Standard definitions: final dispositions of case codes and outcome rates for surveys. 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