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This attraction is explained in terms of the need for self-consistency, and I suggest that over time such behavior will polarize political identity through a spiral of reinforcement. Based on both a survey-experiment ( N\u2009=\u2009300) and a panel study combined with web-tracking technology that recorded online-exposure behavior ( N\u2009=\u2009397), it was found that individuals with more extreme ideology present higher levels of audience homophily and that, longitudinally, audience homophily is somewhat associated with ideological polarization, intolerance, and accessibility of political self-definition.<\/jats:p>","DOI":"10.1177\/1461444815625945","type":"journal-article","created":{"date-parts":[[2016,2,22]],"date-time":"2016-02-22T21:43:51Z","timestamp":1456177431000},"page":"1072-1091","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":66,"title":["Media audience homophily: Partisan websites, audience identity and polarization processes"],"prefix":"10.1177","volume":"19","author":[{"given":"Shira","family":"Dvir-Gvirsman","sequence":"first","affiliation":[{"name":"Tel Aviv University, Israel"}]}],"member":"179","published-online":{"date-parts":[[2016,2,22]]},"reference":[{"key":"bibr1-1461444815625945","doi-asserted-by":"publisher","DOI":"10.4135\/9781446222331"},{"key":"bibr2-1461444815625945","first-page":"351","volume-title":"Communication and Social Cognition: Theories and Methods","author":"Arpan L","year":"2007"},{"key":"bibr3-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1002\/9781444314861.ch18"},{"key":"bibr4-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.49.4.432.14428"},{"key":"bibr5-1461444815625945","volume-title":"Distinction: A Social Critique of the Judgement of Taste","author":"Bourdieu P","year":"1984"},{"key":"bibr6-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1177\/1461444814549041"},{"key":"bibr7-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1073\/pnas.1212742110"},{"key":"bibr8-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1007\/s11109-011-9187-4"},{"key":"bibr9-1461444815625945","first-page":"247","volume-title":"Attitude Strength: Antecedents and Consequences","author":"Fazio RH","year":"1995"},{"key":"bibr10-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.47.2.277"},{"key":"bibr11-1461444815625945","doi-asserted-by":"publisher","DOI":"10.1111\/jcom.12108"},{"key":"bibr12-1461444815625945","doi-asserted-by":"crossref","unstructured":"Flaxman S, Goel S, Rao JM (2013) Ideological segregation and the effects of social media on news consumption. 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