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To test this thesis, the study constructs two network maps of 1000 globally most popular Web domains, one based on hyperlinks and the other using an \u201caudience-centric\u201d approach with ties based on shared audience traffic between these domains. Analyses of the two networks reveal that unlike the centralized structure of the hyperlink network with few dominant \u201ccore\u201d Websites, the audience network is more decentralized and clustered to a larger extent along geo-linguistic lines.<\/jats:p>","DOI":"10.1177\/1461444816642172","type":"journal-article","created":{"date-parts":[[2016,4,19]],"date-time":"2016-04-19T21:54:34Z","timestamp":1461102874000},"page":"1331-1348","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":29,"title":["Mapping an audience-centric World Wide Web: A departure from hyperlink analysis"],"prefix":"10.1177","volume":"19","author":[{"given":"Harsh","family":"Taneja","sequence":"first","affiliation":[{"name":"University of Missouri, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,4,19]]},"reference":[{"key":"bibr1-1461444816642172","volume-title":"Web Social Science: Concepts, Data and Tools for Social Scientists in the Digital Age","author":"Ackland R","year":"2013"},{"key":"bibr2-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1007\/s10614-009-9173-7"},{"key":"bibr3-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1145\/1134271.1134277"},{"issue":"1","key":"bibr4-1461444816642172","first-page":"707","volume":"2","author":"Arsenault A","year":"2008","journal-title":"International Journal of Communication"},{"key":"bibr5-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1126\/science.1173299"},{"key":"bibr6-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1098\/rsta.2012.0375"},{"key":"bibr7-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1126\/science.286.5439.509"},{"key":"bibr8-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2012.495"},{"issue":"9","key":"bibr9-1461444816642172","doi-asserted-by":"crossref","first-page":"1110","DOI":"10.1007\/BF03219838","volume":"60","author":"Barnett GA","year":"2005","journal-title":"Annals of Telecommunications"},{"key":"bibr10-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2006.tb00311.x"},{"key":"bibr11-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1007\/s11135-012-9787-z"},{"issue":"1","key":"bibr12-1461444816642172","first-page":"61","volume":"15","author":"Barnett GA","year":"2001","journal-title":"Networks and Communication Studies"},{"key":"bibr13-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1177\/0894439310382519"},{"key":"bibr14-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1007\/s11192-013-1070-0"},{"key":"bibr15-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1016\/S1389-1286(00)00083-9"},{"key":"bibr16-1461444816642172","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9780262017367.001.0001"},{"key":"bibr17-1461444816642172","volume-title":"The Rise of the Network Society","author":"Castells M","year":"1996"},{"key":"bibr18-1461444816642172","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.so.21.080195.002131"},{"key":"bibr19-1461444816642172","unstructured":"Daniel F, Josh B (2011) Languages of the world (Wide Web). 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