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Based on a survey of 701 workers at Amazon Mechanical Turk, we demonstrate that experiences during digital labor sequences generate flow-like states of immersion. We show that reaching flow-like states while performing microwork depends on certain work characteristics, such as the particular worker\u2019s degree of autonomy, the extent to which a worker\u2019s skills are utilized, and the apparent significance of and feedback derived from the task. The results both highlight the importance of flow-like immersion in explaining why individuals engage in digital labor projects and point to avenues that can lead to the design of better digital work experiences.<\/jats:p>","DOI":"10.1177\/1461444816644566","type":"journal-article","created":{"date-parts":[[2016,4,26]],"date-time":"2016-04-26T22:54:37Z","timestamp":1461711277000},"page":"1868-1886","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":43,"title":["The flow of digital labor"],"prefix":"10.1177","volume":"19","author":[{"given":"Eliane","family":"Bucher","sequence":"first","affiliation":[{"name":"BI Norwegian Business School, Norway"}]},{"given":"Christian","family":"Fieseler","sequence":"additional","affiliation":[{"name":"BI Norwegian Business School, Norway"}]}],"member":"179","published-online":{"date-parts":[[2016,4,26]]},"reference":[{"key":"bibr1-1461444816644566","doi-asserted-by":"publisher","DOI":"10.1080\/078559807"},{"key":"bibr2-1461444816644566","first-page":"79","volume-title":"Digital Labor: The Internet as Playground and Factory","author":"Aytes A","year":"2013"},{"key":"bibr3-1461444816644566","doi-asserted-by":"publisher","DOI":"10.1016\/j.jvb.2007.11.007"},{"key":"bibr4-1461444816644566","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9760.2006.00235.x"},{"key":"bibr5-1461444816644566","doi-asserted-by":"crossref","unstructured":"Berinsky AJ, Huber GA, Lenz GS (2012) Evaluating online labor markets for experimental research: Amazon.com\u2019s Mechanical Turk. 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