{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T23:20:16Z","timestamp":1777936816933,"version":"3.51.4"},"reference-count":39,"publisher":"SAGE Publications","issue":"12","license":[{"start":{"date-parts":[[2016,5,5]],"date-time":"2016-05-05T00:00:00Z","timestamp":1462406400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2017,12]]},"abstract":"<jats:p>We document the norms and practices of a \u201ccasual raiding guild\u201d pursuing a balanced approach to World of Warcraft gaming under the banner \u201coffline life matters.\u201d Confirming insights in the problematic online gaming literature, our ethnography reveals that some guild members experience gaming distress. However, this guild\u2019s normative culture helps its members better self-regulate and thus protect themselves from, among other things, their own impulses to over-play and thus compromise their offline lives. We suggest that cognitive anthropological \u201cculture as socially transmitted knowledge\u201d theories\u2014combined with ethnographic methods\u2014illuminate how socially learned gaming patterns shape online experiences. Our approach helps us refine theories judging socially motivated Internet activity as harmful. We affirm the potential for distress in these social gaming contexts, but we also show how a specific guild culture can minimize or even reverse such distress, in this case promoting experiences that strike a nice balance between thrill and comradery.<\/jats:p>","DOI":"10.1177\/1461444816644804","type":"journal-article","created":{"date-parts":[[2016,5,5]],"date-time":"2016-05-05T22:50:21Z","timestamp":1462488621000},"page":"1927-1944","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":20,"title":["A guild culture of \u2018casual raiding\u2019 enhances its members\u2019 online gaming experiences: A cognitive anthropological and ethnographic approach to\n                    <i>World of Warcraft<\/i>"],"prefix":"10.1177","volume":"19","author":[{"given":"Jeffrey G","family":"Snodgrass","sequence":"first","affiliation":[{"name":"Colorado State University, USA"}]},{"given":"Greg","family":"Batchelder","sequence":"additional","affiliation":[{"name":"The University of Alabama, USA"}]},{"given":"Scarlett","family":"Eisenhauer","sequence":"additional","affiliation":[{"name":"University of California, Los Angeles (UCLA), USA"}]},{"given":"Lahoma","family":"Howard","sequence":"additional","affiliation":[{"name":"Colorado State University, USA"}]},{"suffix":"II","given":"HJ Francois","family":"Dengah","sequence":"additional","affiliation":[{"name":"Utah State University, USA"}]},{"given":"Rory Sascha","family":"Thompson","sequence":"additional","affiliation":[{"name":"Colorado State University, USA"}]},{"given":"Josh","family":"Bassarear","sequence":"additional","affiliation":[{"name":"University of Utah, USA"}]},{"given":"Robert J","family":"Cookson","sequence":"additional","affiliation":[{"name":"University of Alaska Anchorage, USA"}]},{"given":"Peter Daniel","family":"Defouw","sequence":"additional","affiliation":[{"name":"University of Colorado Denver, USA"}]},{"given":"Melanie","family":"Matteliano","sequence":"additional","affiliation":[{"name":"Colorado State University, USA"}]},{"given":"Colton","family":"Powell","sequence":"additional","affiliation":[{"name":"St. Mary\u2019s University, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,5,5]]},"reference":[{"key":"bibr1-1461444816644804","doi-asserted-by":"publisher","DOI":"10.2307\/j.cttq9s20"},{"key":"bibr2-1461444816644804","first-page":"77","volume-title":"Game Research Methods","author":"Brown A","year":"2015"},{"key":"bibr3-1461444816644804","doi-asserted-by":"publisher","DOI":"10.1177\/0093650203257842"},{"key":"bibr4-1461444816644804","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2005.07.002"},{"key":"bibr5-1461444816644804","volume-title":"Leet Noobs: The Life and Death of an Expert Player Group in World of Warcraft","author":"Chen MG","year":"2012"},{"key":"bibr6-1461444816644804","unstructured":"Cockshut TL (2012) The Way We Play: exploring the specifics of formation, action and competition in digital gameplay among World of Warcraft raiders. 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