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Qualitative analysis revealed four primary online impression management types: acceptor, dissident, scrubber, and strategist. The four types are primarily differentiated based on people\u2019s relatively fixed or relatively flexible implicit theories about information, technology, visibility, and identity, and whether people take passive, reactive, or active approaches to online impression management. Although research on implicit theories usually focuses on individual attributes, these findings highlight how people\u2019s implicit theories about the context or field of communicative action work in combination to influence impression management behavior. This study suggests practical interventions to increase people\u2019s agency and effectiveness in managing online information and provides foundations for future research on online impression, information management, and implicit theories.<\/jats:p>","DOI":"10.1177\/1461444816654136","type":"journal-article","created":{"date-parts":[[2016,6,28]],"date-time":"2016-06-28T23:35:07Z","timestamp":1467156907000},"page":"2039-2058","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":17,"title":["How implicit theories help differentiate approaches to online impression management: A preliminary typology"],"prefix":"10.1177","volume":"19","author":[{"given":"Brenda L.","family":"Berkelaar","sequence":"first","affiliation":[{"name":"The University of Texas at Austin, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,6,27]]},"reference":[{"key":"bibr1-1461444816654136","volume-title":"Accounts, Excuses, and Apologies","author":"Benoit WL","year":"2014","edition":"2"},{"key":"bibr2-1461444816654136","doi-asserted-by":"publisher","DOI":"10.1177\/0893318914541966"},{"key":"bibr3-1461444816654136","doi-asserted-by":"publisher","DOI":"10.1080\/00909882.2014.954595"},{"key":"bibr4-1461444816654136","unstructured":"Bureau of Labor and Statistics (2015) Civilian labor force by detailed age, gender, race, and ethnicity, 8 December. 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