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Utilizing the number of views, comments, and shares as indicators of diffusion, we developed and validated an original research framework based on the big data approach (using all the blog posts in a university in the year 2013; N\u2009=\u20094120). This A-B-C framework (1) analyzes the textual features of blog posts using linguistic inquiry and word count (Study 1), (2) applies the former results to build message concepts (Study 2), and (3) creates validated instructional material based on message concepts to promote message diffusion among blog readers (Study 3). This framework supports operational strategies for developing strategic and corporate communication material aimed at increasing diffusion. <\/jats:p>","DOI":"10.1177\/1461444816661552","type":"journal-article","created":{"date-parts":[[2016,8,5]],"date-time":"2016-08-05T01:53:31Z","timestamp":1470362011000},"page":"272-292","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":16,"title":["Developing and validating the A-B-C framework of information diffusion on social media"],"prefix":"10.1177","volume":"20","author":[{"given":"Yuhua (Jake)","family":"Liang","sequence":"first","affiliation":[{"name":"Chapman University, USA"}]},{"given":"Kerk F","family":"Kee","sequence":"additional","affiliation":[{"name":"Chapman University, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,8,4]]},"reference":[{"key":"bibr1-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1177\/1461444814523726"},{"key":"bibr2-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.13.0238"},{"key":"bibr3-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1016\/j.jcps.2014.05.002"},{"key":"bibr4-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1509\/jmr.10.0353"},{"key":"bibr5-1461444816661552","first-page":"191","volume-title":"Network & Netplay: Virtual Groups on the Internet","author":"Berthold M","year":"1998"},{"key":"bibr6-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1109\/TVCG.2012.291"},{"key":"bibr7-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2012.06.008"},{"key":"bibr8-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1080\/15252019.2011.10722189"},{"key":"bibr9-1461444816661552","doi-asserted-by":"publisher","DOI":"10.17705\/1jais.00136"},{"key":"bibr10-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1177\/1049731509335569"},{"key":"bibr11-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1145\/2629438"},{"key":"bibr12-1461444816661552","doi-asserted-by":"publisher","DOI":"10.1177\/0261927X13512485"},{"key":"bibr13-1461444816661552","unstructured":"Duggan M (2015) Mobile Messaging and Social Media 2015. 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