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This study examines the \u201csetting\u201d for communication that includes what is communicated (e.g. positive or negative messages), the nature of the relationship (close versus distant), and the information channel. The respondents to a web-based questionnaire ( n\u2009=\u2009627) were Norwegian smartphone users aged 16\u201335\u2009years. Respondents evaluated mobile communication services that they used in specific social settings by \u201cchecking off\u201d all that apply. Two methods of analysis are used to examine the material. First, a Principal Component Regression validated the main method, namely a mixed model for the Analysis of Variance. Results show the probability of using a mobile communication service is based on the effects of social group, communication purpose, communication channel, and their interaction. 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