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Our team recently conducted a large-scale content analysis exploring food marketing to children across media platforms, in which we captured and analyzed a variety of media-rich content. We consulted multiple sources to form our sampling frame, employed a complex sampling technique to allow for generalization of findings, used screen-capture software to record our exploration of media products, analyzed data using video coding software, and created a custom scale to determine the target audience of certain media products. We believe the steps we have taken may provide valuable insights into aspiring content analysts interested in studying media-rich content and address challenges that have been plaguing content analysts for the past two decades. <\/jats:p>","DOI":"10.1177\/1461444816663927","type":"journal-article","created":{"date-parts":[[2016,8,20]],"date-time":"2016-08-20T01:29:41Z","timestamp":1471656581000},"page":"532-548","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":19,"title":["Content analysis across new media platforms: Methodological considerations for capturing media-rich data"],"prefix":"10.1177","volume":"20","author":[{"given":"Lisa B","family":"Hurwitz","sequence":"first","affiliation":[{"name":"Northwestern University, USA"}]},{"given":"Aubry L","family":"Alvarez","sequence":"additional","affiliation":[{"name":"Northwestern University, USA"}]},{"given":"Alexis R","family":"Lauricella","sequence":"additional","affiliation":[{"name":"Northwestern University, USA"}]},{"given":"Thomas H","family":"Rousse","sequence":"additional","affiliation":[{"name":"Northwestern University, USA"}]},{"given":"Heather","family":"Montague","sequence":"additional","affiliation":[{"name":"Northwestern University, USA"}]},{"given":"Ellen","family":"Wartella","sequence":"additional","affiliation":[{"name":"Northwestern University, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,8,19]]},"reference":[{"key":"bibr1-1461444816663927","doi-asserted-by":"publisher","DOI":"10.1016\/j.jada.2008.01.006"},{"key":"bibr2-1461444816663927","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9386.003.0004"},{"key":"bibr3-1461444816663927","volume-title":"Children\u2019s Food and Beverage Advertising Initiative: Food and Beverage Products that Meet Participants\u2019 Approved Nutritional Standards that May Be in Child-directed Advertising","author":"Better Business Bureaus","year":"2013"},{"key":"bibr4-1461444816663927","volume-title":"Children\u2019s Food and Advertising Initiative: Program and Core Principles Statement","author":"Better Business Bureaus","year":"2014","edition":"4"},{"key":"bibr5-1461444816663927","doi-asserted-by":"publisher","DOI":"10.1080\/10810730.2012.743622"},{"key":"bibr6-1461444816663927","doi-asserted-by":"publisher","DOI":"10.1016\/j.jneb.2009.07.008"},{"key":"bibr7-1461444816663927","unstructured":"Datavyu Team (2014) Datavyu: a video coding tool (Computer software). 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