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It integrates an analysis of the technological artifact and user discourse, framed by cultural theory, to unpack semiotic and material connections between form, function, belief, and meaning of information and communication technologies (ICTs). CTDA requires the incorporation of critical theory\u2014critical race, feminism, queer theory, and so on\u2014to incorporate the epistemological standpoint of underserved ICT users so as to avoid deficit-based models of underrepresented populations\u2019 technology use. This article describes in detail the formulation and execution of the technique, using the author\u2019s research on Black Twitter as an exemplar. Utilizing CTDA, the author found that Black discursive identity interpellated Twitter\u2019s mechanics to produce explicit cultural technocultural digital practices\u2014defined by one investor as \u201cthe use case for Twitter.\u201d Researchers interested in using this technique will find it an intervention into normative and analytic technology analyses, as CTDA formulates technology as cultural representations and social structures in order to simultaneously interrogate culture and technology as intertwined concepts. <\/jats:p>","DOI":"10.1177\/1461444816677532","type":"journal-article","created":{"date-parts":[[2016,11,12]],"date-time":"2016-11-12T02:54:33Z","timestamp":1478919273000},"page":"1012-1030","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":229,"title":["Critical technocultural discourse analysis"],"prefix":"10.1177","volume":"20","author":[{"given":"Andr\u00e9","family":"Brock","sequence":"first","affiliation":[{"name":"University of Michigan, USA"}]}],"member":"179","published-online":{"date-parts":[[2016,11,11]]},"reference":[{"key":"bibr1-1461444816677532","doi-asserted-by":"publisher","DOI":"10.1109\/HICSS.2010.412"},{"key":"bibr2-1461444816677532","unstructured":"Althusser L (1971). 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