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This personalization arguably increases voters\u2019 reliance on personal characteristics as voting heuristics. An online experiment exposed more than a thousand US adults to personalized or policy\/campaigning tweets from a male or female US Senator running for re-election. Candidates who personalized elicited higher evaluations of social presence and parasocial interaction. For female candidates who shared a supported party with a respondent, personalization leads to feelings of perceived presence and parasocial interaction. Ultimately, the feelings of intimacy created by personalized tweets led respondents to express support for personalizing candidates, but this effect is contingent upon the gender and in-party status of the candidate. <\/jats:p>","DOI":"10.1177\/1461444816686103","type":"journal-article","created":{"date-parts":[[2017,1,14]],"date-time":"2017-01-14T06:07:06Z","timestamp":1484374026000},"page":"1139-1160","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":115,"title":["Personalization, social media, and voting: Effects of candidate self-personalization on vote intention"],"prefix":"10.1177","volume":"20","author":[{"given":"Shannon C","family":"McGregor","sequence":"first","affiliation":[{"name":"The University of Texas at Austin, USA"}]}],"member":"179","published-online":{"date-parts":[[2017,1,13]]},"reference":[{"key":"bibr1-1461444816686103","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780190231910.001.0001"},{"key":"bibr2-1461444816686103","volume-title":"Personal Connections in the Digital Age","author":"Baym NK","year":"2010"},{"key":"bibr3-1461444816686103","doi-asserted-by":"publisher","DOI":"10.1177\/0002716212451428"},{"key":"bibr4-1461444816686103","first-page":"407","volume-title":"Communication Technology and Society","author":"Biocca F","year":"2001"},{"key":"bibr5-1461444816686103","doi-asserted-by":"publisher","DOI":"10.1093\/poq\/nfj016"},{"key":"bibr6-1461444816686103","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780199759477.001.0001"},{"key":"bibr7-1461444816686103","doi-asserted-by":"publisher","DOI":"10.1177\/0002764213489014"},{"key":"bibr8-1461444816686103","doi-asserted-by":"publisher","DOI":"10.4135\/9781446216804.n1"},{"key":"bibr9-1461444816686103","doi-asserted-by":"crossref","unstructured":"Cowden JA, McDermott RM (2000). 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