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To complicate this very selective picture of self-tracking, we shift the focus in understanding self-tracking from members of the QS community to the experiences of \u2018ordinary man and woman\u2019. Therefore, we interviewed \u2018everyday calorie trackers\u2019, people who had themselves started using MyFitnessPal calorie counting app but were not part of any tracking community. Our analysis identifies three main themes \u2013 goals, use and effect \u2013 which highlight the mundane side of self-tracking, where people pursuing everyday, limited goals engage in basic self-tracking and achieve temporary changes. These experiences contrast with the account of self-tracking in terms of long-term, experimental analysis of data on the self or \u2018biohacking\u2019, which dominates the QS metaphor in the academic literature. <\/jats:p>","DOI":"10.1177\/1461444817698478","type":"journal-article","created":{"date-parts":[[2017,3,24]],"date-time":"2017-03-24T07:42:54Z","timestamp":1490341374000},"page":"1470-1487","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":77,"title":["The mundane experience of everyday calorie trackers: Beyond the metaphor of Quantified Self"],"prefix":"10.1177","volume":"20","author":[{"given":"Gabija","family":"Did\u017eiokait\u0117","sequence":"first","affiliation":[{"name":"The Chinese University of Hong Kong, Hong Kong"}]},{"given":"Paula","family":"Saukko","sequence":"additional","affiliation":[{"name":"Loughborough University, UK"},{"name":"The Chinese University of Hong Kong, Hong Kong"}]},{"given":"Christian","family":"Greiffenhagen","sequence":"additional","affiliation":[{"name":"The Chinese University of Hong Kong, Hong Kong"}]}],"member":"179","published-online":{"date-parts":[[2017,3,24]]},"reference":[{"key":"bibr1-1461444817698478","doi-asserted-by":"publisher","DOI":"10.1177\/1461444801003001005"},{"key":"bibr2-1461444817698478","doi-asserted-by":"publisher","DOI":"10.1080\/09505439609526455"},{"key":"bibr3-1461444817698478","doi-asserted-by":"publisher","DOI":"10.1093\/iwc\/iwu023"},{"key":"bibr4-1461444817698478","unstructured":"Cha AE(2015) The revolution will be digitized. 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