{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,19]],"date-time":"2026-02-19T14:57:09Z","timestamp":1771513029505,"version":"3.50.1"},"reference-count":45,"publisher":"SAGE Publications","issue":"8","license":[{"start":{"date-parts":[[2017,9,28]],"date-time":"2017-09-28T00:00:00Z","timestamp":1506556800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/501100005875","name":"Kulttuurin ja Yhteiskunnan Tutkimuksen Toimikunta","doi-asserted-by":"publisher","award":["276012"],"award-info":[{"award-number":["276012"]}],"id":[{"id":"10.13039\/501100005875","id-type":"DOI","asserted-by":"publisher"}]},{"DOI":"10.13039\/501100005875","name":"Kulttuurin ja Yhteiskunnan Tutkimuksen Toimikunta","doi-asserted-by":"publisher","award":["2600360411"],"award-info":[{"award-number":["2600360411"]}],"id":[{"id":"10.13039\/501100005875","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2018,8]]},"abstract":"<jats:p> While the benefits of play have been widely recognized, carrying out activities with toys at adult age is still often seen as stigmatizing behaviour. Some adults solve this issue by referring to their toy activities as either hobbies or collecting. Yet, the primary purpose of toys is play. People may therefore utilize their toys for new kinds of play. One popular decision is the utilization of toys in photographs and videos aiming at personalization and storytelling on social media. Using eight interviews, we point out that this visual contextualization of play ties into not only the adults\u2019 sublimation of their desires to use their toys but also to threads of cultural history in which sublimated or substituted artistic uses have been found for objects. Finally, we show that this activity too is a form of play, made possible by the existence of photo-sharing sites like Flickr and Instagram. <\/jats:p>","DOI":"10.1177\/1461444817732534","type":"journal-article","created":{"date-parts":[[2017,9,28]],"date-time":"2017-09-28T10:12:45Z","timestamp":1506593565000},"page":"2781-2799","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Stigma avoidance through visual contextualization: Adult toy play on photo-sharing social media"],"prefix":"10.1177","volume":"20","author":[{"given":"Katriina","family":"Heljakka","sequence":"first","affiliation":[{"name":"University of Turku, Finland"}]},{"given":"J Tuomas","family":"Harviainen","sequence":"additional","affiliation":[{"name":"Hanken School of Economics, Finland"}]},{"given":"Jaakko","family":"Suominen","sequence":"additional","affiliation":[{"name":"University of Turku, Finland"}]}],"member":"179","published-online":{"date-parts":[[2017,9,28]]},"reference":[{"key":"bibr1-1461444817732534","volume-title":"Man, Play, and Games","author":"Caillois R","year":"1961"},{"key":"bibr2-1461444817732534","doi-asserted-by":"crossref","DOI":"10.5040\/9798216980919","volume-title":"Play World: The Emergence of the New Ludenic Age","author":"Combs J","year":"2000"},{"key":"bibr3-1461444817732534","volume-title":"Cyberpl@y: Communicating Online","author":"Danet B","year":"2001"},{"key":"bibr4-1461444817732534","doi-asserted-by":"publisher","DOI":"10.1037\/pspa0000055"},{"key":"bibr5-1461444817732534","doi-asserted-by":"publisher","DOI":"10.1515\/9781503620766"},{"key":"bibr6-1461444817732534","volume-title":"Powerplay: Toys as Popular Culture","author":"Fleming D","year":"1996"},{"key":"bibr7-1461444817732534","first-page":"67","volume-title":"Perceiving, Acting, and Knowing","author":"Gibson JJ","year":"1977"},{"key":"bibr8-1461444817732534","volume-title":"The Ecological Approach to Visual Perception","author":"Gibson JJ","year":"2015"},{"key":"bibr9-1461444817732534","doi-asserted-by":"publisher","DOI":"10.1177\/1461444816687288"},{"key":"bibr10-1461444817732534","volume-title":"Stigma: Notes on the Management of Spoiled Identity","author":"Goffman E","year":"1963"},{"key":"bibr11-1461444817732534","volume-title":"Frame Analysis: An Essay on the Organization of Experience","author":"Goffman E","year":"1974"},{"key":"bibr12-1461444817732534","volume-title":"The Play of Man","author":"Groos K","year":"2010"},{"key":"bibr13-1461444817732534","doi-asserted-by":"publisher","DOI":"10.1177\/1555412016659835"},{"key":"bibr14-1461444817732534","first-page":"42","volume":"4","author":"Heljakka K","year":"2011","journal-title":"L\u00e4hikuva"},{"key":"bibr15-1461444817732534","unstructured":"Heljakka K (2013a) Lelutarinointia tuubissa. 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