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Results of two studies ( n<jats:sub>1<\/jats:sub>\u2009=\u2009295 SNS users, focuses on impulsive use; n<jats:sub>2<\/jats:sub>\u2009=\u2009336 SNS users, focuses on swearing) show that both of these online behaviors are driven, in part, by cognitive-emotional preoccupation with the SNS and inhibited, in part, by cognitive-behavioral control over using the SNS. The inhibition effect is both direct and indirect, through the suppression of the cognitive-emotional preoccupation effects. The findings provide a theoretical lens of analysis through which impulsive and unitneded media use behaviors can be explained. <\/jats:p>","DOI":"10.1177\/1461444817740755","type":"journal-article","created":{"date-parts":[[2017,11,16]],"date-time":"2017-11-16T11:10:42Z","timestamp":1510830642000},"page":"3050-3067","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":52,"title":["Explaining unplanned online media behaviors: Dual system theory models of impulsive use and swearing on social networking sites"],"prefix":"10.1177","volume":"20","author":[{"given":"Ofir","family":"Turel","sequence":"first","affiliation":[{"name":"California State University, Fullerton, USA"}]},{"given":"Hamed","family":"Qahri-Saremi","sequence":"additional","affiliation":[{"name":"DePaul University, USA"}]}],"member":"179","published-online":{"date-parts":[[2017,11,16]]},"reference":[{"key":"bibr1-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1016\/0749-5978(91)90020-T"},{"key":"bibr2-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1016\/S0167-9236(02)00190-2"},{"key":"bibr3-1461444817740755","doi-asserted-by":"crossref","first-page":"795","DOI":"10.1176\/appi.books.9780890425596","volume-title":"Diagnostic and Statistical Manual of Mental Disorders","author":"American Psychiatric Association","year":"2013","edition":"5"},{"key":"bibr4-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1371\/journal.pone.0164286"},{"key":"bibr5-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1086\/338209"},{"key":"bibr6-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1016\/j.jadohealth.2012.06.011"},{"key":"bibr7-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2015.06.009"},{"key":"bibr8-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1017\/S0144686X04002594"},{"key":"bibr9-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.39.5.752"},{"key":"bibr10-1461444817740755","doi-asserted-by":"publisher","DOI":"10.2307\/2136404"},{"key":"bibr11-1461444817740755","doi-asserted-by":"publisher","DOI":"10.1111\/j.1360-0443.1992.tb01964.x"},{"issue":"1","key":"bibr12-1461444817740755","first-page":"109","volume":"35","author":"D\u2019Arcy J","year":"2014","journal-title":"Communications of the Association for Information Systems"},{"key":"bibr13-1461444817740755","unstructured":"Davis N (2011) F**k, It\u2019s Hard to Keep Profanity off Your Facebook Wall. 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