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Does the presence of comments possibly bolster or interfere with the reception and traditional functions of news media? Informed by the Modality-Agency-Interactivity-Navigability (MAIN) model, an online experiment tested the effect of reader comments (positive vs negative), number of \u201cre-tweets\u201d and \u201clikes\u201d (low vs high), and coverage frequency (infrequent vs frequent) on news credibility and issue importance. Negative reader comments (relative to positive comments) decreased message credibility and issue importance through the sequential indirect pathway of bandwagon perceptions, attention, and construct accessibility. 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