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We apply the concept to the 2016 US election, asking who constituted Donald Trump\u2019s enormous Twitter following and how that following contributed to his success at attracting attention, including from the mainstream press. Using spectral clustering based on social network similarity, we identify key publics that constituted Trump\u2019s Twitter following and demonstrate how particular publics amplified his social media presence in different ways. Our discussion raises questions about how algorithms \u201cread\u201d metrics to guide content on social media platforms, how journalists draw on social media metrics in their determinations of news value and worthiness, and how the process of amplification relates to possibilities of citizen action through digital communication. <\/jats:p>","DOI":"10.1177\/1461444817744390","type":"journal-article","created":{"date-parts":[[2017,12,4]],"date-time":"2017-12-04T11:51:47Z","timestamp":1512388307000},"page":"3161-3182","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":86,"title":["Attention and amplification in the hybrid media system: The composition and activity of Donald Trump\u2019s Twitter following during the 2016 presidential election"],"prefix":"10.1177","volume":"20","author":[{"given":"Yini","family":"Zhang","sequence":"first","affiliation":[{"name":"University of Wisconsin\u2013Madison, USA"}]},{"given":"Chris","family":"Wells","sequence":"additional","affiliation":[{"name":"University of Wisconsin\u2013Madison, USA"}]},{"given":"Song","family":"Wang","sequence":"additional","affiliation":[{"name":"University of Wisconsin\u2013Madison, USA"}]},{"given":"Karl","family":"Rohe","sequence":"additional","affiliation":[{"name":"University of Wisconsin\u2013Madison, USA"}]}],"member":"179","published-online":{"date-parts":[[2017,12,4]]},"reference":[{"key":"bibr1-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1177\/1464884911402451"},{"key":"bibr2-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1177\/0003122410386689"},{"key":"bibr3-1461444817744390","volume-title":"The Wealth of Networks: How Social Production Transforms Markets and Freedom","author":"Benkler Y","year":"2006"},{"key":"bibr4-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2012.670661"},{"key":"bibr5-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-2885.2005.tb00340.x"},{"key":"bibr6-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511978777"},{"key":"bibr7-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1080\/105846099198596"},{"key":"bibr8-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1177\/1461444812440159"},{"issue":"1","key":"bibr9-1461444817744390","first-page":"238","volume":"1","author":"Castells M","year":"2007","journal-title":"International Journal of Communication"},{"key":"bibr10-1461444817744390","volume-title":"Communication Power","author":"Castells M","year":"2013"},{"key":"bibr11-1461444817744390","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780199759477.001.0001"},{"key":"bibr12-1461444817744390","unstructured":"Confessore N, Yourish K (2016) $2 billion worth of free media for Trump. 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