{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,21]],"date-time":"2026-01-21T05:17:36Z","timestamp":1768972656190,"version":"3.49.0"},"reference-count":84,"publisher":"SAGE Publications","issue":"9","license":[{"start":{"date-parts":[[2018,1,6]],"date-time":"2018-01-06T00:00:00Z","timestamp":1515196800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2018,9]]},"abstract":"<jats:p> In this article, we discuss Facebook\u2019s strategy to influence the development of a new communication format known as live video streaming. We take this case study as an example of the ways in which Web platforms operate to harness media innovations and their social uses. The case of Facebook Live illustrates exemplary how, far from developing spontaneously, media landscapes are actively shaped by the technological and financial initiatives of their more influential players. In this article, we describe how Facebook\u2019s technical infrastructure and partnership scheme influence the editorial organisation as well as the storytelling of live video streaming. <\/jats:p>","DOI":"10.1177\/1461444817748954","type":"journal-article","created":{"date-parts":[[2018,1,6]],"date-time":"2018-01-06T09:51:35Z","timestamp":1515232295000},"page":"3359-3380","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":34,"title":["Ploughing digital landscapes: How Facebook influences the evolution of live video streaming"],"prefix":"10.1177","volume":"20","author":[{"given":"Katharina","family":"Rein","sequence":"first","affiliation":[{"name":"King\u2019s College London, UK"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-0004-5308","authenticated-orcid":false,"given":"Tommaso","family":"Venturini","sequence":"additional","affiliation":[{"name":"King\u2019s College London, UK"}]}],"member":"179","published-online":{"date-parts":[[2018,1,6]]},"reference":[{"key":"bibr1-1461444817748954","unstructured":"Bacheller E (2015) Meerkat vs Periscope: which live streaming app will win? 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Available at: http:\/\/digitalnewsreport.org\/publications\/2016\/predictions-2016\/ (accessed 13 July 2016)."},{"key":"bibr52-1461444817748954","unstructured":"Newman N (2016b) Overview and key findings of the 2016 report. Available at: http:\/\/digitalnewsreport.org\/survey\/2016\/overview-key-findings-2016\/ (accessed 13 July 2016)."},{"key":"bibr53-1461444817748954","unstructured":"Nudd T (2016) Facebook launches a big ad campaign for Facebook live, with user videos at the core. Adweek. Available at: http:\/\/www.adweek.com\/brand-marketing\/eclipse-2017-see-all-kooky-silly-ways-brands-are-trying-to-cash-in\/ (accessed 21 August 2017)."},{"key":"bibr54-1461444817748954","unstructured":"O\u2019Connell M (2016) #202 \u2013 New York Times live-streams into a two-way conversation [podcast]. It\u2019s All Journalism. Available at: http:\/\/itsalljournalism.com\/tag\/louise-story\/ (accessed 27 April 2017)."},{"key":"bibr55-1461444817748954","unstructured":"Ozer J (2017) The Washington post is focused on video. Here\u2019s why. Available at: https:\/\/digitalcontentnext.org\/blog\/2017\/02\/08\/washington-post-focused-video-heres\/ (accessed 22 February 2017)."},{"key":"bibr56-1461444817748954","unstructured":"Patel S (2015) Why live streaming is important for Facebook. Available at: http:\/\/digiday.com\/platforms\/live-streaming-important-facebook\/ (accessed 14 June 2016)."},{"key":"bibr57-1461444817748954","unstructured":"Patel S (2016) The Washington post embraces live video on Facebook. Available at: http:\/\/digiday.com\/publishers\/washington-post-will-go-live-deep-facebook-tonights-dem-debate\/ (accessed 9 August 2016)."},{"key":"bibr58-1461444817748954","unstructured":"Perlberg S, Seetharaman D (2016) Facebook signs deals with media companies, celebrities for Facebook live. 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