{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,8]],"date-time":"2025-10-08T16:46:36Z","timestamp":1759941996561,"version":"3.41.0"},"reference-count":55,"publisher":"SAGE Publications","issue":"10","license":[{"start":{"date-parts":[[2018,2,18]],"date-time":"2018-02-18T00:00:00Z","timestamp":1518912000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2018,10]]},"abstract":"<jats:p>In this article, I investigate Internet governance in practice by focusing on search engines, Google in particular. Building on science and technology studies\u2013grounded Internet governance research, I ask how different stakeholders interpret governing by algorithms, the governing of algorithms, and the limits of various governing modes when considering local specificities. To answer these questions, I conducted 18 qualitative interviews with key experts involved in search engine governance from four distinct societal domains: policy, law, civil society, and the IT sector (from Austria and\/or the European level). In this analysis, I show that perceptions of search engine governance are shaped not only in specific cultural contexts but also within particular social groups and their situated knowledges. I further elaborate how joint efforts are imagined as a means to challenge powerful search engines and their governing abilities cutting through different societal arenas and areas of expertise. Finally, I discuss implications of this analysis regarding the complex relationship between global technology and local cultures.<\/jats:p>","DOI":"10.1177\/1461444818757204","type":"journal-article","created":{"date-parts":[[2018,2,19]],"date-time":"2018-02-19T05:43:26Z","timestamp":1519019006000},"page":"3657-3677","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Internet governance as joint effort: (Re)ordering search engines at the intersection of global and local cultures"],"prefix":"10.1177","volume":"20","author":[{"given":"Astrid","family":"Mager","sequence":"first","affiliation":[{"name":"Austrian Academy of Sciences (\u00d6AW), Austria"}]}],"member":"179","published-online":{"date-parts":[[2018,2,18]]},"reference":[{"key":"bibr1-1461444818757204","doi-asserted-by":"crossref","unstructured":"Badouard R, Mabi C, Sire G (2016) Beyond \u201cpoints of control\u201d: logics of digital governmentality. Internet Policy Review 5(3): 1\u201311. Available at: http:\/\/policyreview.info\/articles\/analysis\/beyond-points-control-logics-digital-governmentality (accessed: January 2018).","DOI":"10.14763\/2016.3.433"},{"key":"bibr2-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1368431006063343"},{"key":"bibr3-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809336551"},{"key":"bibr4-1461444818757204","doi-asserted-by":"crossref","unstructured":"Belli L, Venturini J (2016) Private ordering and the rise of terms of service as cyber-regulation. Internet Policy Review 5(4): 1\u201317. Available at: http:\/\/policyreview.info\/articles\/analysis\/private-ordering-and-rise-terms-service-cyber-regulation (accessed: January 2018).","DOI":"10.14763\/2016.4.441"},{"key":"bibr5-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1057\/9780230244276_3"},{"key":"bibr6-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1515\/9781400827145"},{"key":"bibr7-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/0305829814562655"},{"key":"bibr8-1461444818757204","doi-asserted-by":"publisher","DOI":"10.11126\/stanford\/9780804777049.003.0005"},{"key":"bibr9-1461444818757204","first-page":"1904","volume":"126","author":"Cohen JE","year":"2013","journal-title":"Harvard Law Review"},{"key":"bibr10-1461444818757204","unstructured":"Cohen JE (2014) The Surveillance-Innovation Complex: The Irony of the Participatory Turn. In: Barney D, Coleman B, Ross C, et al. (eds) The Participatory Condition in the Digital Age (University of Minnesota Press, 2016). Available at SSRN: https:\/\/ssrn.com\/abstract=2466708 (accessed January 2018)."},{"key":"bibr11-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1515\/til-2016-0015"},{"key":"bibr12-1461444818757204","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9780262042574.001.0001"},{"volume-title":"Proceedings of the fifth annual meeting of the global internet governance academic network","year":"2010","author":"DeNardis L","key":"bibr13-1461444818757204"},{"key":"bibr14-1461444818757204","doi-asserted-by":"publisher","DOI":"10.12987\/yale\/9780300181357.001.0001"},{"key":"bibr15-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1057\/9781137483591_1"},{"key":"bibr16-1461444818757204","first-page":"103","volume-title":"Dreamscapes of Modernity: Sociotechnical Imaginaries and the Fabrication of Power","author":"Felt U","year":"2015"},{"key":"bibr17-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1086\/448181"},{"key":"bibr18-1461444818757204","doi-asserted-by":"crossref","unstructured":"Fuchs C (2011) A contribution to the critique of the political economy of Google. Fast Capitalism 8(1). Available at: http:\/\/www.uta.edu\/huma\/agger\/fastcapitalism\/8_1\/fuchs8_1.html (accessed December 2017).","DOI":"10.32855\/fcapital.201101.006"},{"key":"bibr19-1461444818757204","doi-asserted-by":"publisher","DOI":"10.7551\/mitpress\/9042.003.0013"},{"volume-title":"The Discovery of Grounded Theory: Strategies for Qualitative Research","year":"1968","author":"Glaser B","key":"bibr20-1461444818757204"},{"key":"bibr21-1461444818757204","doi-asserted-by":"crossref","unstructured":"Goel S, Broder A, Gabrilovich E, et al. (2010) Anatomy of the long tail: ordinary people with extraordinary tastes. In: Proceedings of the third ACM international conference on web search and data mining, New York, 4\u20136 February, pp. 201\u2013210. New York: ACM. Available at: http:\/\/www.wsdm-conference.org\/2010\/proceedings\/docs\/p201.pdf (accessed December 2017).","DOI":"10.1145\/1718487.1718513"},{"key":"bibr22-1461444818757204","doi-asserted-by":"publisher","DOI":"10.2307\/3178066"},{"volume-title":"Empire","year":"2000","author":"Hardt M","key":"bibr23-1461444818757204"},{"key":"bibr24-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444816639975"},{"issue":"3","key":"bibr25-1461444818757204","first-page":"1","volume":"16","author":"Introna L","year":"2000","journal-title":"The Information Society"},{"key":"bibr26-1461444818757204","unstructured":"Jacobsen J (2016) Suchmaschinenmarktanteile 2017 in Europa. Lunapark. Available at: http:\/\/www.luna-park.de\/blog\/9142-suchmaschinen-marktanteile-europa-2014 (accessed September 2017)."},{"key":"bibr27-1461444818757204","first-page":"399","volume-title":"Routledge Handbook of Media Law","author":"Katzenbach C","year":"2013"},{"key":"bibr28-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/0263276407075956"},{"volume-title":"Organizing Modernity","year":"1994","author":"Law J","key":"bibr29-1461444818757204"},{"key":"bibr30-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1002\/9781444304992.ch7"},{"key":"bibr31-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1057\/9781137515209_2"},{"volume-title":"Proceedings of the APSA annual meeting","year":"2016","author":"Levinson NS","key":"bibr32-1461444818757204"},{"key":"bibr33-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1080\/13691180210130806"},{"key":"bibr34-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444809341700"},{"key":"bibr35-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2012.676056"},{"key":"bibr36-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1515\/1944-2866.1166"},{"key":"bibr37-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/0306312716671433"},{"key":"bibr38-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511763410"},{"key":"bibr39-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1016\/B978-190399665-2\/50020-2"},{"key":"bibr40-1461444818757204","first-page":"81","volume-title":"Earthly Politics: Local and Global in Environmental Governance","author":"Miller CA","year":"2004"},{"key":"bibr41-1461444818757204","doi-asserted-by":"crossref","unstructured":"Musiani F (2013a) Dangerous liaisons? Governments, companies and Internet governance. Internet Policy Review 2(1): 1\u20137. Available at: http:\/\/policyreview.info\/articles\/analysis\/dangerous-liaisons-governments-companies-and-internet-governance (accessed: January 2018).","DOI":"10.14763\/2013.1.108"},{"key":"bibr42-1461444818757204","doi-asserted-by":"crossref","unstructured":"Musiani F (2013b) Governance by algorithms. Internet Policy Review 2(3): 1\u20138. Available at: http:\/\/policyreview.info\/articles\/analysis\/governance-algorithms (accessed: January 2018).","DOI":"10.14763\/2013.3.188"},{"key":"bibr43-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/0162243914553803"},{"key":"bibr44-1461444818757204","first-page":"134","volume-title":"Deep Search: The Politics of Search Engines beyond Google","author":"Pasquinelli M","year":"2009"},{"key":"bibr45-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444813481195"},{"issue":"6","key":"bibr46-1461444818757204","first-page":"35","volume":"17","author":"Saurwein F","year":"2015","journal-title":"Digital Policy, Regulation and Governance"},{"key":"bibr47-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1111\/j.1467-9566.2005.00454.x"},{"key":"bibr48-1461444818757204","doi-asserted-by":"publisher","DOI":"10.7767\/boehlau.9783205790907.499"},{"key":"bibr49-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/107554702237843"},{"key":"bibr50-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444812462850"},{"key":"bibr51-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1017\/CBO9780511803932"},{"key":"bibr52-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1145\/1629096.1629101"},{"key":"bibr53-1461444818757204","unstructured":"Wu T (2010) The Master Switch: The Rise and Fall of Information Empires. New York: Vintage Books, pp. 279\u2013280."},{"key":"bibr54-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/0162243915608948"},{"key":"bibr55-1461444818757204","doi-asserted-by":"publisher","DOI":"10.1177\/1461444813480118"}],"container-title":["New Media &amp; Society"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818757204","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1461444818757204","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818757204","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,7,1]],"date-time":"2025-07-01T22:14:39Z","timestamp":1751408079000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1461444818757204"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,2,18]]},"references-count":55,"journal-issue":{"issue":"10","published-print":{"date-parts":[[2018,10]]}},"alternative-id":["10.1177\/1461444818757204"],"URL":"https:\/\/doi.org\/10.1177\/1461444818757204","relation":{},"ISSN":["1461-4448","1461-7315"],"issn-type":[{"type":"print","value":"1461-4448"},{"type":"electronic","value":"1461-7315"}],"subject":[],"published":{"date-parts":[[2018,2,18]]}}}