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While what research exists exclusively investigated Facebook, no research explored the viability of other popular platforms, such as Twitter or Instagram. Through an experimental design conducted on 405 college students, this study probed how the presentation of textually based (Twitter) and visually based (Instagram) messages affected American college students\u2019 recall of digital information. It also investigated how communicator credibility affected the way college students consumed digitally disseminated information. Results showed that information retention was most improved by visually based information published by professional news outlets. Such findings help to better understand the contributions social media are capable of making as information tools, particularly when applied to American post-secondary education.<\/jats:p>","DOI":"10.1177\/1461444818768259","type":"journal-article","created":{"date-parts":[[2018,4,7]],"date-time":"2018-04-07T07:45:12Z","timestamp":1523087112000},"page":"4155-4176","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":45,"title":["The social mediated age of information: Twitter and Instagram as tools for information dissemination in higher education"],"prefix":"10.1177","volume":"20","author":[{"given":"Phillip C","family":"Arceneaux","sequence":"first","affiliation":[{"name":"University of Florida, USA"}]},{"given":"Lucian F","family":"Dinu","sequence":"additional","affiliation":[{"name":"University of Louisiana at Lafayette, USA"}]}],"member":"179","published-online":{"date-parts":[[2018,4,7]]},"reference":[{"key":"e_1_3_3_2_1","unstructured":"American Press Institute (2015) How millennials get news: inside the habits of America\u2019s first digital generation. 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