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It pursues this investigation in critical dialogue with current research in business studies, political economy, and software studies. Focusing on the production of news and games, the analysis shows that in economic terms platformization entails the replacement of two-sided market structures with complex multisided platform configurations, dominated by big platform corporations. Cultural content producers have to continuously grapple with seemingly serendipitous changes in platform governance, ranging from content curation to pricing strategies. Simultaneously, these producers are enticed by new platform services and infrastructural changes. In the process, cultural commodities become fundamentally \u201ccontingent,\u201d that is increasingly modular in design and continuously reworked and repackaged, informed by datafied user feedback.<\/jats:p>","DOI":"10.1177\/1461444818769694","type":"journal-article","created":{"date-parts":[[2018,4,25]],"date-time":"2018-04-25T03:14:05Z","timestamp":1524626045000},"page":"4275-4292","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":985,"title":["The platformization of cultural production: Theorizing the contingent cultural commodity"],"prefix":"10.1177","volume":"20","author":[{"given":"David B","family":"Nieborg","sequence":"first","affiliation":[{"name":"University of Toronto, Canada"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Thomas","family":"Poell","sequence":"additional","affiliation":[{"name":"University of Amsterdam, The Netherlands"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2018,4,25]]},"reference":[{"key":"bibr1-1461444818769694","doi-asserted-by":"publisher","DOI":"10.7146\/mediekultur.v29i55.8070"},{"key":"bibr2-1461444818769694","volume-title":"The Platform Press: How Silicon Valley Reengineered Journalism","author":"Bell E","year":"2017"},{"key":"bibr3-1461444818769694","volume-title":"The Wealth of Networks: How Social Production Transforms Markets and Freedom","author":"Benkler Y","year":"2006"},{"key":"bibr4-1461444818769694","doi-asserted-by":"publisher","DOI":"10.1177\/0950017012474709"},{"key":"bibr5-1461444818769694","unstructured":"Bowman J (2014) Inside the data-driven newsroom. 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