{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,11]],"date-time":"2026-04-11T00:29:22Z","timestamp":1775867362495,"version":"3.50.1"},"reference-count":55,"publisher":"SAGE Publications","issue":"12","license":[{"start":{"date-parts":[[2018,7,11]],"date-time":"2018-07-11T00:00:00Z","timestamp":1531267200000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2018,12]]},"abstract":"<jats:p> Digital platforms offer an important means for improving the reach, scale and accessibility of community-based support for those dealing with mental health issues. They enable new forms of health participation. A research gap remains in understanding the role of peer mentors in building effective digital environments for mental health support. This article presents part of a larger study centred on the digital interventions of prominent mental health organisation beyondblue. It combines qualitative content analysis and interviews with prominent peer mentors. The analysis presents insights into how some peer mentors are able to act as mental health influencers and examines their impact and role in activating supportive mental health publics. Effective mental health influencers build demonstrable non-professional expertise and authority and, through affective practices, play an active role in framing and re-framing mental health and recovery, stimulating cohesion-generating cycles of impact feedback among forum participants. <\/jats:p>","DOI":"10.1177\/1461444818784303","type":"journal-article","created":{"date-parts":[[2018,7,11]],"date-time":"2018-07-11T10:49:22Z","timestamp":1531306162000},"page":"4748-4764","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":64,"title":["Engaging mental health online: Insights from <i>beyondblue<\/i>\u2019s forum influencers"],"prefix":"10.1177","volume":"20","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0666-3262","authenticated-orcid":false,"given":"Anthony","family":"McCosker","sequence":"first","affiliation":[{"name":"Swinburne University of Technology, Australia"}]}],"member":"179","published-online":{"date-parts":[[2018,7,11]]},"reference":[{"key":"bibr1-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X16665177"},{"key":"bibr2-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1515\/9780748691142"},{"key":"bibr3-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1071\/HE12904"},{"key":"bibr4-1461444818784303","volume-title":"Linked: The New Science of Networks","author":"Barab\u00e1si AL","year":"2003"},{"key":"bibr5-1461444818784303","volume-title":"Personal Connections in the Digital Age","author":"Baym N","year":"2015"},{"key":"bibr6-1461444818784303","volume-title":"Social Inclusion and Mental Health","author":"Boardman J","year":"2010"},{"key":"bibr7-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1071\/AH15115"},{"key":"bibr8-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1080\/22041451.2015.1110085"},{"key":"bibr9-1461444818784303","doi-asserted-by":"publisher","DOI":"10.2307\/j.ctv17vf73b.7"},{"key":"bibr10-1461444818784303","doi-asserted-by":"publisher","DOI":"10.5993\/AJHB.31.2.7"},{"key":"bibr11-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1524839908318288"},{"key":"bibr12-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1097\/FCH.0000000000000089"},{"key":"bibr13-1461444818784303","volume-title":"On Our Own, Together: Peer Programs for People with Mental Illness","author":"Clay S","year":"2005"},{"key":"bibr14-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1016\/j.wpsyc.2012.05.009"},{"issue":"1","key":"bibr15-1461444818784303","first-page":"263","volume":"7","author":"Evers CW","year":"2013","journal-title":"International Journal of Communication"},{"key":"bibr16-1461444818784303","doi-asserted-by":"publisher","DOI":"10.3390\/socsci6030099"},{"key":"bibr17-1461444818784303","volume-title":"Online Forums 2016: A Research Report for beyondblue","author":"Hall &amp; Partners Open Mind","year":"2016"},{"key":"bibr18-1461444818784303","volume-title":"Multitude: War and Democracy in the Age of Empire","author":"Hardt M","year":"2004"},{"key":"bibr19-1461444818784303","first-page":"135","volume-title":"Beyond the Risk Paradigm in Mental Health Policy and Practice","author":"Hendry NA","year":"2017"},{"key":"bibr20-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1525\/9780520935167"},{"key":"bibr21-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-66287-9"},{"key":"bibr22-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1057\/9781137297792_15"},{"key":"bibr23-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1016\/j.hlpt.2013.11.003"},{"key":"bibr24-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1186\/1472-6963-13-158"},{"key":"bibr25-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1057\/9781137273512"},{"key":"bibr26-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/2056305115605860"},{"key":"bibr27-1461444818784303","unstructured":"McCosker A (2017) Networks of Advocacy & Influence: Peer Mentors in beyondblue\u2019s Mental Health Forums. Melbourne, VIC, Australia: Swinburne Social Innovation Research Institute. Available at: http:\/\/apo.org.au\/node\/97236"},{"key":"bibr28-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2012.758303"},{"key":"bibr29-1461444818784303","unstructured":"McCosker A, Hartup M (2018) Turning to Online Peer Forums for Suicide and Self-Harm Support. Melbourne, VIC, Australia: Swinburne Social Innovation Research Institute and beyondblue. Available at: http:\/\/apo.org.au\/node\/142411"},{"key":"bibr30-1461444818784303","unstructured":"McCosker A, Wilken R (2017) Mapping mental health intermediaries: vulnerable publics and platformed support. Paper presented at AoIR 2017: the 18th annual conference of the Association of Internet Researchers, Tartu, 18\u201321 October. Available at: http:\/\/spir.aoir.org"},{"key":"bibr31-1461444818784303","doi-asserted-by":"publisher","DOI":"10.4135\/9781473912281.n5"},{"key":"bibr32-1461444818784303","volume-title":"Status Update: Celebrity, Publicity, and Branding in the Social Media Age","author":"Marwick AE","year":"2013"},{"key":"bibr33-1461444818784303","doi-asserted-by":"publisher","DOI":"10.3726\/978-1-4539-1501-1"},{"key":"bibr34-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1215\/9780822383574"},{"key":"bibr35-1461444818784303","doi-asserted-by":"crossref","unstructured":"Mavroudis J, Milne E (2016) Researching microcelebrity: methods, access and labour. First Monday 21(7). Available at: http:\/\/firstmonday.org\/ojs\/index.php\/fm\/article\/view\/6401","DOI":"10.5210\/fm.v21i7.6401"},{"key":"bibr36-1461444818784303","doi-asserted-by":"publisher","DOI":"10.2196\/jmir.1933"},{"key":"bibr37-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1354856515579845"},{"key":"bibr38-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1002\/cncr.26264"},{"key":"bibr39-1461444818784303","unstructured":"National Institute of Mental Health (2017) Technology and the future of mental health treatment, February. Available at: https:\/\/www.nimh.nih.gov\/health\/topics\/technology-and-the-future-of-mental-health-treatment\/index.shtml"},{"key":"bibr40-1461444818784303","unstructured":"National Mental Health Commission (NMHC) (2014) The National Review of Mental Health Programmes and Services, vol. 1. Sydney, NSW, Australia: NMHC, p. 67."},{"key":"bibr41-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X1214500114"},{"key":"bibr42-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1007\/BF00938041"},{"key":"bibr43-1461444818784303","unstructured":"Royal Society for Public Health (2017) #StatusOfMind: social media and young people\u2019s mental health and wellbeing. Available at: https:\/\/www.rsph.org.uk\/our-work\/campaigns\/status-of-mind.html"},{"key":"bibr44-1461444818784303","volume-title":"Camgirls: Celebrity and Community in the Age of Social Networks","author":"Senft TM","year":"2008"},{"key":"bibr45-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1002\/9781118321607.ch22"},{"key":"bibr46-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1367549412445762"},{"key":"bibr47-1461444818784303","doi-asserted-by":"publisher","DOI":"10.2105\/AJPH.2016.303180"},{"key":"bibr48-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-51418-5"},{"key":"bibr49-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1080\/10810730802415316"},{"key":"bibr50-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1111\/1467-9566.12545"},{"key":"bibr51-1461444818784303","doi-asserted-by":"publisher","DOI":"10.4135\/9781446269565"},{"key":"bibr52-1461444818784303","doi-asserted-by":"crossref","unstructured":"Van der Nagel E, Frith J (2015) Anonymity, pseudonymity, and the agency of online identity: examining the social practices of r\/Gonewild. First Monday 20(3). Available at: http:\/\/firstmonday.org\/article\/view\/5615\/4346","DOI":"10.5210\/fm.v20i3.5615"},{"key":"bibr53-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1353\/ppp.2016.0017"},{"key":"bibr54-1461444818784303","doi-asserted-by":"publisher","DOI":"10.1177\/1757913912453669"},{"key":"bibr55-1461444818784303","first-page":"7","volume-title":"Reaching across: Mental Health Clients Helping Each Other","author":"Zinman S","year":"1987"}],"container-title":["New Media &amp; Society"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818784303","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1461444818784303","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818784303","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,3,2]],"date-time":"2025-03-02T15:44:58Z","timestamp":1740930298000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1461444818784303"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,7,11]]},"references-count":55,"journal-issue":{"issue":"12","published-print":{"date-parts":[[2018,12]]}},"alternative-id":["10.1177\/1461444818784303"],"URL":"https:\/\/doi.org\/10.1177\/1461444818784303","relation":{},"ISSN":["1461-4448","1461-7315"],"issn-type":[{"value":"1461-4448","type":"print"},{"value":"1461-7315","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,7,11]]}}}