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Two normative paradoxes emerge in journalists\u2019 attempts to deploy 360\u00b0 video to provide emotionally engaging and factually relevant content. The first paradox is that the 360\u00b0 view is considered to provide a more accurate representation of events, but the viewer\u2019s freedom to choose the field of view can lead to a less accurate picture of the story. The second paradox is that, by manipulating authentic imagery in the pursuit of more accurate and objective reporting, journalists compromise on traditional notions of accuracy and objectivity. These paradoxes push visual journalism away from the \u201cas is\u201d and toward the \u201cas if,\u201d detaching visual journalism from its naturalistic claims. This leads to increasingly blurred boundaries between journalism and other communication practices such as advertising and propaganda.<\/jats:p>","DOI":"10.1177\/1461444818785153","type":"journal-article","created":{"date-parts":[[2018,7,10]],"date-time":"2018-07-10T06:34:47Z","timestamp":1531204487000},"page":"3-19","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":57,"title":["Normative paradoxes in 360\u00b0 journalism: Contested accuracy and objectivity"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5159-0387","authenticated-orcid":false,"given":"Tanja","family":"Aitamurto","sequence":"first","affiliation":[{"name":"Stanford University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,7,10]]},"reference":[{"key":"bibr1-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1080\/21670811.2015.1034807"},{"key":"bibr2-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1145\/3173574.3174119"},{"key":"bibr3-1461444818785153","volume-title":"Seeing the Newspaper","author":"Barnhurst K","year":"1994"},{"key":"bibr4-1461444818785153","first-page":"60","volume-title":"Picturing the past: Media, History, and Photography","author":"Barnhurst K","year":"1999"},{"key":"bibr5-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1177\/2056305116662395"},{"key":"bibr6-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1080\/17512780802681140"},{"key":"bibr7-1461444818785153","volume-title":"Normative Theories of the Media: Public Communication in a Democratic Society","author":"Christians C","year":"2009"},{"key":"bibr8-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1162\/PRES_a_00005"},{"key":"bibr9-1461444818785153","doi-asserted-by":"publisher","DOI":"10.11648\/j.ajtas.20160501.11"},{"key":"bibr10-1461444818785153","volume-title":"Power\/knowledge: Selected Interviews and Other Writings, 1972\u20131977","author":"Foucault M","year":"1980"},{"key":"bibr11-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1177\/002234336500200104"},{"key":"bibr12-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1177\/1750635210356813"},{"key":"bibr13-1461444818785153","first-page":"176","volume-title":"The Manufacture of News: A Reader","author":"Hall S","year":"1973"},{"key":"bibr14-1461444818785153","first-page":"11","volume-title":"Picturing the Past: Media, History, and Photography","author":"Hardt H","year":"1999"},{"key":"bibr15-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1177\/152263790100300302"},{"key":"bibr16-1461444818785153","volume-title":"The Elements of Journalism: What News People Should Know and the Public Should Expect","author":"Kovach B","year":"2007"},{"key":"bibr17-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1207\/S15327728JMME1802_05"},{"key":"bibr18-1461444818785153","doi-asserted-by":"publisher","DOI":"10.1080\/17512781003760501"},{"key":"bibr19-1461444818785153","unstructured":"MediaWise (2015) Codes of conduct. 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