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Against this backdrop, our research sought to examine the online self-presentation activities of emerging adults (18\u201324) across an expansive social media ecology that included Facebook, Instagram, LinkedIn, Snapchat, and Twitter. Drawing upon in-depth interviews with 28 Fcollege-aged youth, we highlight how the imagined surveillance of various social actors steered their self-presentation practices in patterned ways. After exploring three distinct responses to imagined surveillance\u2014including the use of privacy settings, self-monitoring, and pseudonymous accounts (including \u201cFinstas,\u201d or fake\u2009+\u2009Instagram)\u2014we consider the wider implications of a cultural moment wherein users are socialized to anticipate the incessant monitoring of social institutions: family, educators, and above all, (future) employers.<\/jats:p>","DOI":"10.1177\/1461444818791318","type":"journal-article","created":{"date-parts":[[2018,8,7]],"date-time":"2018-08-07T06:11:41Z","timestamp":1533622301000},"page":"119-138","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":191,"title":["\u201cYou never really know who\u2019s looking\u201d: Imagined surveillance across social media platforms"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6314-8027","authenticated-orcid":false,"given":"Brooke Erin","family":"Duffy","sequence":"first","affiliation":[{"name":"Cornell University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5848-3098","authenticated-orcid":false,"given":"Ngai Keung","family":"Chan","sequence":"additional","affiliation":[{"name":"Cornell University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,8,7]]},"reference":[{"key":"bibr1-1461444818791318","doi-asserted-by":"publisher","DOI":"10.1002\/9781118321607.ch19"},{"issue":"4","key":"bibr2-1461444818791318","first-page":"479","volume":"2","author":"Andrejevic M","year":"2005","journal-title":"Surveillance & Society"},{"key":"bibr3-1461444818791318","first-page":"1673","volume":"8","author":"Andrejevic M","year":"2014","journal-title":"International Journal of Communication"},{"key":"bibr4-1461444818791318","volume-title":"Emerging Adulthood: The Winding Road from the Late Teens through the Twenties","author":"Arnett JJ","year":"2004"},{"key":"bibr5-1461444818791318","doi-asserted-by":"publisher","DOI":"10.1080\/00236561003654776"},{"key":"bibr6-1461444818791318","volume-title":"Authentic","author":"Banet-Weiser S","year":"2012"},{"key":"bibr7-1461444818791318","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2012.01664.x"},{"key":"bibr8-1461444818791318","unstructured":"Belson K (2018) How an Instagram post led to an N.F.L. cheerleader\u2019s discrimination case. 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