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We hypothesized that attitude consistency, the credibility of a source, and comments of other users raise interest in a news post in the news feed and influence the selection decision. A 2\u2009\u00d7\u20092\u2009\u00d7\u20092 laboratory experiment ( N\u2009=\u2009103) using eye-tracking measurement showed that attitude consistency did not influence attention distribution in the news feed, but users preferred to select news posts with content reinforcing their attitudes. Participants spent more time with news posts from sources with high credibility and selected them more frequently. Comments were not relevant for selection but were for attention within the news feed: If the news post and the comment did not share the same opinion, readers spent more time reading the content.<\/jats:p>","DOI":"10.1177\/1461444818791520","type":"journal-article","created":{"date-parts":[[2018,9,3]],"date-time":"2018-09-03T09:16:55Z","timestamp":1535966215000},"page":"168-190","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":85,"title":["Selective attention in the news feed: An eye-tracking study on the perception and selection of political news posts on Facebook"],"prefix":"10.1177","volume":"21","author":[{"given":"Michael","family":"S\u00fclflow","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Svenja","family":"Sch\u00e4fer","sequence":"additional","affiliation":[{"name":"Johannes Gutenberg University Mainz, Germany"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Stephan","family":"Winter","sequence":"additional","affiliation":[{"name":"University of Amsterdam, The Netherlands"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,9,3]]},"reference":[{"key":"bibr1-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1126\/science.aaa1160"},{"key":"bibr2-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2016.08.016"},{"key":"bibr3-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1037\/a0016272"},{"key":"bibr4-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1515\/COMMUN.2006.022"},{"key":"bibr5-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1017\/9781108233279"},{"key":"bibr6-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1093\/hcr\/hqy006"},{"key":"bibr7-1461444818791520","volume-title":"Eye Tracking Methodology: Theory and Practice","author":"Duchowski AT","year":"2007","edition":"2"},{"key":"bibr8-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbtep.2014.09.005"},{"key":"bibr9-1461444818791520","doi-asserted-by":"publisher","DOI":"10.1515\/9781503620766"},{"key":"bibr10-1461444818791520","unstructured":"Friemel TN, D\u00f6tsch M (2015) Online reader comments as indicator for perceived public opinion. 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