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To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center \u201cthe people\u201d to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory\/user-generated content, and data-driven campaigning.<\/jats:p>","DOI":"10.1177\/1461444818797591","type":"journal-article","created":{"date-parts":[[2018,9,7]],"date-time":"2018-09-07T09:29:36Z","timestamp":1536312576000},"page":"376-397","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":61,"title":["The technological performance of populism"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-8664-6827","authenticated-orcid":false,"given":"Jessica","family":"Baldwin-Philippi","sequence":"first","affiliation":[{"name":"Fordham University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,9,7]]},"reference":[{"key":"bibr1-1461444818797591","unstructured":"Abramson A (2017) A look inside the hate-filled Twitter accounts that President Trump retweeted. 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