{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T23:21:34Z","timestamp":1777936894612,"version":"3.51.4"},"reference-count":54,"publisher":"SAGE Publications","issue":"2","license":[{"start":{"date-parts":[[2018,9,20]],"date-time":"2018-09-20T00:00:00Z","timestamp":1537401600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"funder":[{"DOI":"10.13039\/100020233","name":"Ireland Canada University Foundation","doi-asserted-by":"crossref","award":["Flaherty Fellowship"],"award-info":[{"award-number":["Flaherty Fellowship"]}],"id":[{"id":"10.13039\/100020233","id-type":"DOI","asserted-by":"crossref"}]}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2019,2]]},"abstract":"<jats:p>In the emerging context of hashtag feminism, this article explores the #SupportIslandWomen pro-choice initiative in Prince Edward Island (PEI), Canada. The movement gained visibility by using the altered image of Anne of Green Gables (rogue Anne) on posters and graffiti throughout PEI and on social media. Drawing from organizational discourse theory, we analyse how rogue Anne was invoked by activists who spoke in her name, thus enacting the polyphonic nature of discourse. Our case study was built by performing non-participant observation online and by conducting a search in Canadian blogs and newspapers. First, we detail the discursive practices developed within the #SupportIslandWomen movement and underline their constitutive effects, namely, by focusing on the organizing properties of the hashtag feature. Then, we investigate the benefits and limitations of using rogue Anne as a unifying symbol and reflect on the discursive struggles that led to and were generated by her usurpation.<\/jats:p>","DOI":"10.1177\/1461444818800242","type":"journal-article","created":{"date-parts":[[2018,9,21]],"date-time":"2018-09-21T02:39:22Z","timestamp":1537497562000},"page":"507-527","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":21,"title":["\u2018Anne goes rogue for abortion rights!\u2019: Hashtag feminism and the polyphonic nature of activist discourse"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-8755-3633","authenticated-orcid":false,"given":"David","family":"Myles","sequence":"first","affiliation":[{"name":"Universit\u00e9 de Montr\u00e9al, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,9,20]]},"reference":[{"key":"bibr1-1461444818800242","unstructured":"Auld A (2016) P.E.I. abortion rights group to sue province for not providing access to procedure. The Star. Available at: https:\/\/www.thestar.com\/news\/canada\/2016\/01\/05\/pei-abortion-rights-group-to-sue-province-over-not-providing-procedure.html (accessed 13 April 2016)."},{"key":"bibr2-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1093070"},{"key":"bibr3-1461444818800242","doi-asserted-by":"publisher","DOI":"10.5749\/j.ctt22727z1"},{"key":"bibr4-1461444818800242","unstructured":"Baklinski P (2016) Yuck! PEI abortion advocates co-opt life-loving Anne of Green Gables to push abortion. LifeSiteNews. Available at: https:\/\/www.lifesitenews.com\/opinion\/yuck-pei-abortion-advocates-co-opt-life-loving-anne-of-green-gables-to-push (accessed 3 April 2016)."},{"key":"bibr5-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2012.670661"},{"key":"bibr6-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008743"},{"key":"bibr7-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1111\/amet.12112"},{"key":"bibr8-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008748"},{"key":"bibr9-1461444818800242","volume-title":"Proceedings of the 6th European Consortium for Political Research (ECPR) General Conference","author":"Bruns A","year":"2011"},{"key":"bibr10-1461444818800242","first-page":"233","volume-title":"SAGE Handbook of Social Media","author":"Bucher T","year":"2017"},{"key":"bibr11-1461444818800242","unstructured":"Canadian Broadcasting Corporation (CBC) (2016) \u2018Anne of Green Gables Abortion\u2019. As it happens with Carol off and Jeff Douglas, 28 January. Available at: http:\/\/www.cbc.ca\/player\/play\/2682773061 (accessed 13 April 2016)."},{"key":"bibr12-1461444818800242","first-page":"1","volume":"34","author":"Casey S","year":"2016","journal-title":"Outskirts"},{"key":"bibr13-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2016.1138235"},{"key":"bibr14-1461444818800242","unstructured":"Clarke Gray B (2016) Politicizing an icon: Anne of pro-choice activism. BookRiot. Available at: https:\/\/bookriot.com\/2016\/02\/02\/politicizing-icon-anne-pro-choice-activism (accessed 13 April 2016)."},{"key":"bibr15-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2014.975474"},{"key":"bibr16-1461444818800242","volume-title":"Mani\u00e8re de Faire Parler. Interaction et Ventriloquie","author":"Cooren F","year":"2013"},{"key":"bibr17-1461444818800242","volume-title":"Organizational Discourse: Communication and Constitution","author":"Cooren F","year":"2015"},{"key":"bibr18-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1111\/comt.12041"},{"key":"bibr19-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/1461444810389569"},{"key":"bibr20-1461444818800242","unstructured":"De Jonge C (2016) Anne of Green Gables: the antithesis of abortion. LifeSiteNews, Available at: https:\/\/www.lifesitenews.com\/opinion\/anne-of-green-gables-the-antithesis-of-abortion (accessed 13 April 2016)."},{"issue":"7","key":"bibr21-1461444818800242","first-page":"34","volume":"3","author":"Dixon K","year":"2014","journal-title":"Journal of Arts and Humanities"},{"key":"bibr22-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2017.1380430"},{"key":"bibr23-1461444818800242","unstructured":"Fitzpatrick M (2013) Wearing a mask at a riot is now a crime. Canadian Broadcasting Corporation, 19 June. Available at: https:\/\/www.cbc.ca\/news\/politics\/wearing-a-mask-at-a-riot-is-now-a-crime-1.1306458 (accessed 13 April 2016)."},{"key":"bibr24-1461444818800242","volume-title":"Conceiving the New World Order: The Global Politics of Reproduction","author":"Ginsburg FD","year":"1995"},{"issue":"9","key":"bibr25-1461444818800242","volume":"22","author":"Golbeck J","year":"2017","journal-title":"First Monday"},{"key":"bibr26-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.987424"},{"key":"bibr27-1461444818800242","unstructured":"Harding G (2016) P.E.I. Premier Wade MacLauchlan says abortion lawsuit required timely response. Canadian Broadcasting Corporation. Available at: http:\/\/www.cbc.ca\/news\/canada\/prince-edward-island\/premier-wade-maclauchlan-abortion-1.3516128 (accessed 13 April 2016)."},{"key":"bibr28-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008746"},{"key":"bibr29-1461444818800242","volume-title":"Social Media and Everyday Politics","author":"Highfield T","year":"2017"},{"key":"bibr30-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2014.975450"},{"key":"bibr31-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/07491409.2016.1226654"},{"key":"bibr32-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/017084069801900301"},{"key":"bibr33-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/09589236.2016.1211511"},{"key":"bibr34-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008747"},{"key":"bibr35-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2017.1283343"},{"key":"bibr36-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1093\/oso\/9780199256044.001.0001"},{"key":"bibr37-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2014.975442"},{"key":"bibr38-1461444818800242","unstructured":"Loza S (2014) Hashtag feminism, #SolidarityIsForWhiteWomen, and the other #FemFuture. Ada: A Journal of Gender, New Media, and Technology 5. Available at: https:\/\/adanewmedia.org\/2014\/07\/issue5-loza\/"},{"key":"bibr39-1461444818800242","unstructured":"Megginson T (2016) Anne goes rogue for abortion rights in PEI. Osocio. Available at: http:\/\/osocio.org\/message\/anne-goes-rogue-for-reproductivejustice-in-pei (accessed 13 April 2016)."},{"key":"bibr40-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/0170840607081138"},{"key":"bibr41-1461444818800242","volume-title":"A Private Sphere: Democracy in a Digital Age","author":"Papacharissi ZA","year":"2010"},{"key":"bibr42-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008749"},{"key":"bibr43-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/1464700115604138"},{"key":"bibr44-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/1464700115604136"},{"key":"bibr45-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2014.975475"},{"key":"bibr46-1461444818800242","first-page":"1","volume":"24","author":"Shaw F","year":"2011","journal-title":"Outskirts"},{"key":"bibr47-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X1214200106"},{"key":"bibr48-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1177\/2056305116672889"},{"key":"bibr49-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.987429"},{"key":"bibr50-1461444818800242","doi-asserted-by":"publisher","DOI":"10.4324\/9780203848074"},{"key":"bibr51-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2014.975421"},{"key":"bibr52-1461444818800242","volume-title":"Feminism and Affect at the Scene of Argument: Beyond the Trope of the Angry Feminist","author":"Tomlinson B","year":"2010"},{"key":"bibr53-1461444818800242","doi-asserted-by":"publisher","DOI":"10.1080\/14680777.2015.1008744"},{"key":"bibr54-1461444818800242","volume-title":"Changing the Wor(l)d: Discourse, Politics, and the Feminist Movement","author":"Young S","year":"1997"}],"container-title":["New Media &amp; Society"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818800242","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.1177\/1461444818800242","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.1177\/1461444818800242","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T03:47:32Z","timestamp":1777693652000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.1177\/1461444818800242"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2018,9,20]]},"references-count":54,"journal-issue":{"issue":"2","published-print":{"date-parts":[[2019,2]]}},"alternative-id":["10.1177\/1461444818800242"],"URL":"https:\/\/doi.org\/10.1177\/1461444818800242","relation":{},"ISSN":["1461-4448","1461-7315"],"issn-type":[{"value":"1461-4448","type":"print"},{"value":"1461-7315","type":"electronic"}],"subject":[],"published":{"date-parts":[[2018,9,20]]}}}