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Published just prior to an ongoing series of scandals involving Facebook and the misuse of customer data, the letter outlines Zuckerberg\u2019s plans for the future direction of the company. Using an approach based on Luc Boltanski and Eve Chiapello\u2019s connexionism, combined with Benjamin Bratton\u2019s understanding of platforms and John Bellamy Foster and Robert W. McChesney\u2019s, as well as Shoshana Zuboff\u2019s, analysis of surveillance capitalism, this article argues that the letter remains significant because it constitutes a coherent statement about ubiquitous social media and the future of government in an era characterized by a global turn to authoritarianism. Evoking Japanese philosopher Hiroki Azuma\u2019s reworking of Rousseau\u2019s concept of \u201cGeneral Will\u201d in the social media age, this article warns that one of the most dangerous aspects of the Manifesto is that it might be, in some ways, correct.<\/jats:p>","DOI":"10.1177\/1461444818804772","type":"journal-article","created":{"date-parts":[[2018,10,15]],"date-time":"2018-10-15T08:18:11Z","timestamp":1539591491000},"page":"639-654","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":24,"title":["Condemned to connection? 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