{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,4]],"date-time":"2026-05-04T23:22:10Z","timestamp":1777936930088,"version":"3.51.4"},"reference-count":44,"publisher":"SAGE Publications","issue":"4","license":[{"start":{"date-parts":[[2018,11,9]],"date-time":"2018-11-09T00:00:00Z","timestamp":1541721600000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["New Media &amp; Society"],"published-print":{"date-parts":[[2019,4]]},"abstract":"<jats:p>\n                    This study offers a new way of understanding the motivations that influence media workers\u2019 impression management (or branding) in the social media era. Amid the growing insecurity of media work generally and the particular pressures of branding oneself and promoting one\u2019s employer online, our research introduces a framework through which to interpret the forces and factors\u2014internal (social\u2013psychological) and external (environmental)\u2014that shape how and why media professionals engage in branding. Through a first-of-its-kind survey of a broad cross-section of journalists (\n                    <jats:italic toggle=\"yes\">N<\/jats:italic>\n                    \u2009=\u2009642), this study proposes, tests, and confirms a branding alignment hypothesis. This typology sheds light on how branding activity aligns with individual, organizational, and institutional motivations as well as professional identities. Importantly, the study shows how branding is manifested over and above social media dynamics alone and reveals how \u201cself-made\u201d and \u201ccompany\u201d journalists differ in how they promote themselves, their employers, and the journalism occupation.\n                  <\/jats:p>","DOI":"10.1177\/1461444818809392","type":"journal-article","created":{"date-parts":[[2018,11,9]],"date-time":"2018-11-09T06:11:01Z","timestamp":1541743861000},"page":"836-855","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":45,"title":["Media work, identity, and the motivations that shape branding practices among journalists: An explanatory framework"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7382-3065","authenticated-orcid":false,"given":"Logan","family":"Molyneux","sequence":"first","affiliation":[{"name":"Temple University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-7498-0599","authenticated-orcid":false,"given":"Seth C","family":"Lewis","sequence":"additional","affiliation":[{"name":"University of Oregon, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Avery E","family":"Holton","sequence":"additional","affiliation":[{"name":"The University of Utah, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,11,9]]},"reference":[{"key":"e_1_3_6_2_1","volume-title":"Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys","author":"American Association for Public Opinion Research (AAPOR)","year":"2016","unstructured":"American Association for Public Opinion Research (AAPOR) (2016) Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys. 9th ed. 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