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Through a thematic analysis of online discussions among Instagram influencers, I observed that influencers\u2019 pursuit of influence resembles a game constructed around \u201crules\u201d encoded in algorithms. Within the \u201cvisibility game,\u201d influencers\u2019 interpretations of Instagram\u2019s algorithmic architecture\u2014and the \u201cgame\u201d more broadly\u2014act as a lens through which to view and mechanize the rules of the game. Illustrating this point, this article describes two prominent interpretations, which combine information influencers glean about Instagram\u2019s algorithms with preexisting discourses within influencer communities on authenticity and entrepreneurship. This article shows how directing inquiries toward the visibility game makes present the interdependency between users, algorithms, and platform owners and demonstrates how algorithms structure, but do not unilaterally determine user behavior.<\/jats:p>","DOI":"10.1177\/1461444818815684","type":"journal-article","created":{"date-parts":[[2018,12,14]],"date-time":"2018-12-14T11:13:33Z","timestamp":1544786013000},"page":"895-913","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":630,"title":["Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1243-0131","authenticated-orcid":false,"given":"Kelley","family":"Cotter","sequence":"first","affiliation":[{"name":"Michigan State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,12,14]]},"reference":[{"key":"bibr1-1461444818815684","first-page":"1","volume":"8","author":"Abidin C","year":"2015","journal-title":"Ada"},{"key":"bibr2-1461444818815684","unstructured":"Americanya Mel (2017) Instagram statistics on the algorithm you need to know. 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