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A qualitative analysis of consultation responses is conducted, and two discourse coalitions are identified. The industry coalition promotes market liberalisation to allow the digital future to emerge. The civil society coalition, in turn, argues for rescuing privacy with strict rules. The article suggests that plausibility in relation to the discursive and extra-discursive environment is crucial for the success of storylines. The second storyline was relatively successful because it was more plausible in light of the trend of legalism and the predominant future-oriented narrative of privacy in danger. The \u2018anticipatory institutionalism\u2019 approach opens novel perspectives concerning actors\u2019 future-oriented projects in relation to historical processes.<\/jats:p>","DOI":"10.1177\/1461444818817519","type":"journal-article","created":{"date-parts":[[2018,12,13]],"date-time":"2018-12-13T00:31:31Z","timestamp":1544661091000},"page":"984-1005","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":12,"title":["Making the future by using the future: A study on influencing privacy protection rules through anticipatory storylines"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6406-8093","authenticated-orcid":false,"given":"Matti","family":"Minkkinen","sequence":"first","affiliation":[{"name":"University of Turku, Finland"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2018,12,12]]},"reference":[{"key":"bibr1-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1016\/j.futures.2018.06.010"},{"key":"bibr2-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1177\/1461444815614001"},{"key":"bibr3-1461444818817519","volume-title":"The Governance of Privacy: Policy Instruments in Global Perspective","author":"Bennett CJ","year":"2006"},{"key":"bibr4-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1111\/rego.12222."},{"key":"bibr5-1461444818817519","doi-asserted-by":"publisher","DOI":"10.4324\/9780203095072-4"},{"key":"bibr6-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1093\/idpl\/ipu017"},{"key":"bibr7-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1017\/S0043887100020852"},{"key":"bibr8-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1017\/S1755773910000342"},{"key":"bibr9-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1002\/9781405165518.wbeosi001.pub2"},{"issue":"7","key":"bibr10-1461444818817519","first-page":"1904","volume":"126","author":"Cohen JE","year":"2013","journal-title":"Harvard Law Review"},{"key":"bibr11-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2014.918636"},{"key":"bibr12-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1016\/j.clsr.2013.03.002"},{"key":"bibr13-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1177\/1461444818775968"},{"key":"bibr14-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1016\/j.clsr.2012.01.011"},{"key":"bibr15-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1016\/j.clsr.2016.02.006"},{"key":"bibr16-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1016\/j.envsci.2013.03.009"},{"key":"bibr17-1461444818817519","doi-asserted-by":"publisher","DOI":"10.1057\/ejis.2014.1"},{"key":"bibr18-1461444818817519","unstructured":"European Digital Rights (EDRi) (2013) An introduction to data protection. 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