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Drawing on multimodal discourse analysis (MDA), the study explores textual, visual, and reception modes and discourses of Moroccan rap songs mediated through songs\u2019 lyrics, video clips, and user comments on the video sharing platform. Focusing on four levels of discourse, namely, narrative and interpersonal representation, genre, modality, and style, the study examines the following key questions: What are the discourses that emerge from the production, circulation, and consumption of online rap music by Moroccan youth? How do online rap production and reception contribute to identity formation among Moroccan youth? To what extent does online rap music contribute to the development of a progressive and alternative social youth movement that challenges dominant cultural and political power relations?<\/jats:p>","DOI":"10.1177\/1461444818821356","type":"journal-article","created":{"date-parts":[[2019,5,10]],"date-time":"2019-05-10T00:36:40Z","timestamp":1557448600000},"page":"1043-1064","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["Rap it up, share it up: Identity politics of youth \u201csocial\u201d movement in Moroccan online rap music"],"prefix":"10.1177","volume":"21","author":[{"given":"Mohamed","family":"Ben Moussa","sequence":"first","affiliation":[{"name":"University of Sharjah, United Arab Emirates"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,5,9]]},"reference":[{"key":"bibr1-1461444818821356","volume-title":"Global Linguistic Flows","author":"Alim SH","year":"2009"},{"key":"bibr2-1461444818821356","doi-asserted-by":"publisher","DOI":"10.1080\/13696815.2013.820130"},{"key":"bibr3-1461444818821356","first-page":"43","volume-title":"Global Linguistic Flows: Hip Hop Cultures, Identities, and the Politics of Language","author":"Androutsopoulos J","year":"2009"},{"key":"bibr4-1461444818821356","first-page":"47","volume-title":"Language and New Media","author":"Androutsopoulos J","year":"2013"},{"key":"bibr5-1461444818821356","doi-asserted-by":"publisher","DOI":"10.1080\/10669920500515168"},{"key":"bibr6-1461444818821356","first-page":"141","volume-title":"Contemporary Morocco: State, Politics and Society Under Mohammed VI","author":"Ben-Layashi S","year":"2013"},{"key":"bibr7-1461444818821356","doi-asserted-by":"publisher","DOI":"10.16997\/wpcc.166"},{"key":"bibr8-1461444818821356","first-page":"22","volume":"263","author":"Boum A","year":"2012","journal-title":"Middle East Report"},{"key":"bibr9-1461444818821356","first-page":"161","volume-title":"Contemporary Morocco: State, Politics and Society Under Mohammed VI","author":"Boum A","year":"2013"},{"key":"bibr10-1461444818821356","volume-title":"The Power of Identity: The Information Age: Economy, Society, and Culture","volume":"2","author":"Castells","year":"2010"},{"key":"bibr11-1461444818821356","volume-title":"Networks of Outrage and Hope: Social Movements in the Internet Age","author":"Castells M","year":"2012"},{"key":"bibr12-1461444818821356","doi-asserted-by":"publisher","DOI":"10.1080\/08838150802643795"},{"key":"bibr13-1461444818821356","doi-asserted-by":"crossref","DOI":"10.5040\/9781350222946","volume-title":"The Arab Spring: The End of Post-Colonialism","author":"Dabashi H","year":"2012"},{"key":"bibr14-1461444818821356","doi-asserted-by":"publisher","DOI":"10.1177\/0957155815594068"},{"key":"bibr15-1461444818821356","doi-asserted-by":"publisher","DOI":"10.1057\/978-1-137-58141-9"},{"key":"bibr16-1461444818821356","unstructured":"El Asri F (2009) Islam europ\u00e9en en musique: the rythmes de l\u2019identitaire religieux. 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