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The present study aimed to investigate the effect of viewing body-positive Instagram posts on young women\u2019s mood and body image. Participants were 195 young women (18\u201330\u2009years old) who were randomly allocated to view either body-positive, thin-ideal, or appearance-neutral Instagram posts. Results showed that brief exposure to body positive posts was associated with improvements in young women\u2019s positive mood, body satisfaction and body appreciation, relative to thin-ideal and appearance-neutral posts. In addition, both thin-ideal and body-positive posts were associated with increased self-objectification relative to appearance-neutral posts. Finally, participants showed favourable attitudes towards the body positive accounts with the majority being willing to follow them in the future. It was concluded that body-positive content may offer a fruitful avenue for improving young women\u2019s body image, although further research is necessary to fully understand the effects on self-objectification.<\/jats:p>","DOI":"10.1177\/1461444819826530","type":"journal-article","created":{"date-parts":[[2019,2,6]],"date-time":"2019-02-06T12:37:24Z","timestamp":1549456644000},"page":"1546-1564","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":308,"title":["#BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women\u2019s mood and body image"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5277-1822","authenticated-orcid":false,"given":"Rachel","family":"Cohen","sequence":"first","affiliation":[{"name":"University of Technology Sydney, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-5648-6757","authenticated-orcid":false,"given":"Jasmine","family":"Fardouly","sequence":"additional","affiliation":[{"name":"Macquarie University, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Toby","family":"Newton-John","sequence":"additional","affiliation":[{"name":"University of Technology Sydney, Australia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Amy","family":"Slater","sequence":"additional","affiliation":[{"name":"University of the West of England, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,2,6]]},"reference":[{"key":"bibr1-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2015.07.005"},{"key":"bibr2-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1177\/1359105314520814"},{"key":"bibr3-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1037\/dev0000095"},{"key":"bibr4-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1080\/08824090903293551"},{"key":"bibr5-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2005.06.002"},{"key":"bibr6-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2017.04.004"},{"key":"bibr7-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2016.08.007"},{"key":"bibr8-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1177\/0956797612452574"},{"key":"bibr9-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1111\/j.1471-6402.2008.01479.x"},{"key":"bibr10-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1186\/s40337-015-0061-3"},{"key":"bibr11-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2019.02.007"},{"key":"bibr12-1461444819826530","first-page":"183","volume-title":"Body Image","volume":"23","author":"Cohen R","year":"2017"},{"key":"bibr13-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2017.10.027"},{"key":"bibr14-1461444819826530","first-page":"1","volume":"15","author":"Conlin L","year":"2014","journal-title":"Journal of Magazine & New Media Research"},{"key":"bibr15-1461444819826530","doi-asserted-by":"publisher","DOI":"10.21810\/strm.v8i2.203"},{"key":"bibr16-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2014.12.002"},{"key":"bibr17-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1111\/j.1471-6402.1997.tb00108.x"},{"key":"bibr18-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1037\/0022-3514.75.1.269"},{"key":"bibr19-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1037\/0033-2909.134.3.460"},{"key":"bibr20-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1002\/eat.10005"},{"key":"bibr21-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2013.07.004"},{"key":"bibr22-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2015.03.003"},{"key":"bibr23-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1007\/s11199-007-9379-x"},{"key":"bibr24-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1111\/j.1460-2466.2003.tb02587.x"},{"key":"bibr25-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1521\/jscp.1995.14.4.325"},{"key":"bibr26-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2016.02.008"},{"key":"bibr27-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1016\/j.bodyim.2016.10.004"},{"key":"bibr28-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1002\/eat.22449"},{"key":"bibr29-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2013.0305"},{"key":"bibr30-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1111\/j.1471-6402.2008.00452.x"},{"key":"bibr31-1461444819826530","doi-asserted-by":"publisher","DOI":"10.1177\/1359105315597052"},{"key":"bibr32-1461444819826530","unstructured":"Pew Research Center (2018) Social media use in 2018. 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