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This empirical project draws on a year-long qualitative study composed of in-depth interviews of 56 graphic design professionals about their use of social media platforms that cater to creative professionals. This study identifies the social media logics of the design portfolio as multi-platformed, connected, and temporally dynamic, suggesting a new pace, constancy, and subjectivity of what it means for cultural producers to build, maintain, and distribute their portfolio of projects to sustain their creative careers. As the portfolio becomes digitally distributed across a social media ecology, the labor of portfolio production for creative aspirants becomes never-ending and requires an intensified performative of \u201calways designing.\u201d<\/jats:p>","DOI":"10.1177\/1461444819833066","type":"journal-article","created":{"date-parts":[[2019,3,19]],"date-time":"2019-03-19T05:50:08Z","timestamp":1552974608000},"page":"1891-1909","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":49,"title":["Brand yourself, design your future: Portfolio-building in the social media age"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6596-0836","authenticated-orcid":false,"given":"Leah","family":"Scolere","sequence":"first","affiliation":[{"name":"Colorado State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,3,19]]},"reference":[{"key":"bibr1-1461444819833066","unstructured":"Adobe (2018) Adobe reports record quarterly and annual revenue. 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