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This article examines how Uber driver\/bloggers\u2014workers who are driving for Uber, while also creating Uber-related video content\u2014perform expertise in driving for Uber on YouTube. I conducted in-depth interviews with 11 driver\/bloggers and a qualitative analysis of the textual and video content published by driver\/bloggers. Through the data, I show how driver\/bloggers\u2019 empowerment narratives became intertwined with their individualistic aspirations to develop dual careers as Uber drivers and YouTubers. Driver\/bloggers employed three self-presentation strategies to perform expertise, including the construction of uniqueness and \u201cknow-how,\u201d realness, and relatability with audiences. The study concludes with implications for our collective understandings of gig workers, expertise, and online curation across a wider platform ecology.<\/jats:p>","DOI":"10.1177\/1461444819837736","type":"journal-article","created":{"date-parts":[[2019,4,1]],"date-time":"2019-04-01T05:37:06Z","timestamp":1554097026000},"page":"2048-2067","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":52,"title":["\u201cBecoming an expert in driving for Uber\u201d: Uber driver\/bloggers\u2019 performance of expertise and self-presentation on YouTube"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-5848-3098","authenticated-orcid":false,"given":"Ngai Keung","family":"Chan","sequence":"first","affiliation":[{"name":"Cornell University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,4]]},"reference":[{"key":"e_1_3_4_2_1","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-66038-7_8"},{"key":"e_1_3_4_3_1","first-page":"163","volume-title":"Media Authorship","author":"Banet-Weiser S","year":"2012","unstructured":"Banet-Weiser S, Arzumanova I (2012) Creative authorship, self-actualizing women, and the self-brand. 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