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According to social information processing theory, support seekers adapt to the lack of nonverbal cues online by leveraging the verbal elements of messages. This study classifies the variety of verbal strategies that Facebook users employ to seek support to better understand how people publicly initiate supportive exchanges online. A community sample of participants ( N\u2009=\u2009291) completed an online questionnaire in which they provided their most recent Facebook post that was intended to garner supportive communication. A thematic analysis revealed seven themes that describe the verbal strategies of support-seeking that social network site users enacted to request support. Implications for initiating supportive exchanges and revealing personal information online are discussed.<\/jats:p>","DOI":"10.1177\/1461444819853821","type":"journal-article","created":{"date-parts":[[2019,6,20]],"date-time":"2019-06-20T05:03:02Z","timestamp":1561006982000},"page":"2566-2588","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":21,"title":["Broadcasting for help: A typology of support-seeking strategies on Facebook"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1274-8131","authenticated-orcid":false,"given":"Emily M","family":"Buehler","sequence":"first","affiliation":[{"name":"The Pennsylvania State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jenny L","family":"Crowley","sequence":"additional","affiliation":[{"name":"The University of Tennessee, Knoxville, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Ashley M","family":"Peterson","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Andrew C","family":"High","sequence":"additional","affiliation":[{"name":"The Pennsylvania State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,6,20]]},"reference":[{"key":"bibr1-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1080\/03637750902828412"},{"key":"bibr2-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1080\/23808985.1995.11678921"},{"key":"bibr3-1461444819853821","volume-title":"Paper presented at 61st annual international communication association conference","author":"boyd d","year":"2011"},{"key":"bibr4-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1191\/1478088706qp063oa"},{"key":"bibr5-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1177\/2056305117733225"},{"key":"bibr6-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1145\/2441776.2441936"},{"key":"bibr7-1461444819853821","first-page":"374","volume-title":"Handbook of Interpersonal Communication","author":"Burleson BR","year":"2002","edition":"3"},{"key":"bibr8-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1016\/j.chb.2014.04.026"},{"key":"bibr9-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1037\/0003-066X.59.8.676"},{"key":"bibr10-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1023\/A:1023990107075"},{"key":"bibr11-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1145\/2998181.2998192"},{"key":"bibr12-1461444819853821","volume-title":"Parents and Social Media","author":"Duggan M","year":"2015"},{"key":"bibr13-1461444819853821","first-page":"155","volume-title":"Proceedings of the 7th annual international conference on weblogs and social media","author":"Ellison NB","year":"2013"},{"key":"bibr14-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1111\/j.1083-6101.2007.00367.x"},{"key":"bibr15-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1177\/1461444810385389"},{"key":"bibr16-1461444819853821","doi-asserted-by":"publisher","DOI":"10.1111\/jcc4.12078"},{"key":"bibr17-1461444819853821","unstructured":"Facebook (2018) Stats. 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