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I draw from an ethnography of beauty vloggers and industry stakeholders to study the collaborative and directive processes used to formulate and sustain algorithmic expertise \u2013 algorithmic gossip. Algorithmic gossip is defined as communally and socially informed theories and strategies pertaining to recommender algorithms, shared and implemented to engender financial consistency and visibility on algorithmically structured social media platforms. Gossip is productive: community communication and talk informs and supports practices such as uploading frequently and producing feminised beauty content to perform more effectively on YouTube. Taking gossip seriously can present a valuable resource for revealing information about how algorithms work and have worked, in addition to revealing how perceptions of algorithms inform content production.<\/jats:p>","DOI":"10.1177\/1461444819854731","type":"journal-article","created":{"date-parts":[[2019,6,15]],"date-time":"2019-06-15T04:36:02Z","timestamp":1560573362000},"page":"2589-2606","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":392,"title":["Managing visibility on YouTube through algorithmic gossip"],"prefix":"10.1177","volume":"21","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-1028-8821","authenticated-orcid":false,"given":"Sophie","family":"Bishop","sequence":"first","affiliation":[{"name":"King\u2019s College London, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,6,15]]},"reference":[{"key":"bibr1-1461444819854731","volume-title":"Deep Gossip","author":"Abelove H","year":"2003"},{"key":"bibr2-1461444819854731","doi-asserted-by":"publisher","DOI":"10.1177\/1329878X16665177"},{"issue":"2","key":"bibr3-1461444819854731","first-page":"707191","volume":"3","author":"Abidin C","year":"2017","journal-title":"Social Media+ Society"},{"key":"bibr4-1461444819854731","doi-asserted-by":"publisher","DOI":"10.1080\/0269172022000025598"},{"key":"bibr5-1461444819854731","unstructured":"Andrejevic M (2009) Exploiting YouTube: contradictions of user-generated labor. 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