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However, social networks\u2019 potential for social change has to be analyzed critically and take complex economic and political contexts where actors remain unequally powerful into consideration. Through a combined methodology, this article explores the tensions of free culture communities in Spain when using proprietary digital platforms. These communities include 1651 platforms, of which 1162 are proprietary, and 489 are free. They describe a complex ecology in which they use proprietary platforms or free alternatives depending on their ultimate goals. The logic of technological corporations is notably imposed when communities aim to communicate with outsiders as commercial social networks attract a significantly greater number of users.<\/jats:p>","DOI":"10.1177\/1461444820971629","type":"journal-article","created":{"date-parts":[[2020,11,7]],"date-time":"2020-11-07T01:38:58Z","timestamp":1604713138000},"page":"1076-1096","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Free software meets Facebook: Placing digital platforms\u2019 usage by free culture communities"],"prefix":"10.1177","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0659-6792","authenticated-orcid":false,"given":"Dafne","family":"Calvo","sequence":"first","affiliation":[{"name":"University of Valladolid, Spain"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2020,11,6]]},"reference":[{"key":"bibr1-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1561\/0200000026"},{"key":"bibr2-1461444820971629","doi-asserted-by":"publisher","DOI":"10.4135\/9781446220153"},{"key":"bibr3-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1007\/s10606-018-9310-8"},{"key":"bibr4-1461444820971629","doi-asserted-by":"publisher","DOI":"10.4324\/9781315870991"},{"key":"bibr5-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1111\/jcom.12321"},{"key":"bibr6-1461444820971629","doi-asserted-by":"publisher","DOI":"10.2307\/4135731"},{"key":"bibr7-1461444820971629","doi-asserted-by":"publisher","DOI":"10.31269\/triplec.v16i1.929"},{"key":"bibr8-1461444820971629","volume-title":"The Global Media Giants. the Nine Firms That Dominate the World","author":"Birkinbine BJ","year":"2016"},{"issue":"1","key":"bibr9-1461444820971629","first-page":"19","volume":"9","author":"Cabello F","year":"2012","journal-title":"Teknokultura"},{"key":"bibr10-1461444820971629","doi-asserted-by":"publisher","DOI":"10.2307\/j.ctv36xw3km"},{"issue":"1","key":"bibr11-1461444820971629","first-page":"73","volume":"7","author":"Cand\u00f3n Mena J","year":"2012","journal-title":"Revista Internacional de Pensamiento Pol\u00edtico"},{"key":"bibr12-1461444820971629","doi-asserted-by":"publisher","DOI":"10.15581\/003.32.4.361-378"},{"key":"bibr13-1461444820971629","volume-title":"Networks of Outrage and Hope: Social Movements in the Internet Age","author":"Castells M","year":"2012"},{"key":"bibr14-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1093\/acprof:oso\/9780199759477.001.0001"},{"key":"bibr15-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1215\/08992363-1336390"},{"key":"bibr16-1461444820971629","first-page":"173","volume-title":"Representing Resistance: Media, Civil Disobedience and the Global Justice Movement","author":"Costanza-Chock S","year":"2001"},{"key":"bibr17-1461444820971629","doi-asserted-by":"publisher","DOI":"10.1080\/1369118X.2014.979216"},{"key":"bibr18-1461444820971629","doi-asserted-by":"publisher","DOI":"10.5210\/fm.v19i3.4827"},{"key":"bibr19-1461444820971629","volume-title":"Encuesta Deliberativa","author":"Cuesta M","year":"2008"},{"key":"bibr20-1461444820971629","doi-asserted-by":"publisher","DOI":"10.2307\/466341"},{"key":"bibr21-1461444820971629","volume-title":"Critical Perspectives on Social Media and Protest. 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