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More, recent research has yielded mixed empirical support. This study investigates how dimensions of psychological presence\u2014perceived self-location, sense of copresence, and judgments of social realism\u2014mediate the effect of immersion on cognitive, affective, and associative empathy. Findings indicate that experiencing a news story via 360\u00b0 video on a head-mounted display led to stronger self-location and copresence than engaging with the same video via desktop or reading a text version. While only copresence increased cognitive empathy, both self-location and copresence facilitated affective empathy. Whereas self-location and copresence enhanced associative empathy, social realism decreased it. These results highlight the value of a multidimensional conceptualization of empathy in investigating the prosocial potential of immersive media.<\/jats:p>","DOI":"10.1177\/1461444820986816","type":"journal-article","created":{"date-parts":[[2021,2,10]],"date-time":"2021-02-10T10:39:24Z","timestamp":1612953564000},"page":"2003-2026","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":82,"title":["Effects of immersive storytelling on affective, cognitive, and associative empathy: The mediating role of presence"],"prefix":"10.1177","volume":"24","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-6239-2634","authenticated-orcid":false,"given":"James J","family":"Cummings","sequence":"first","affiliation":[{"name":"Boston University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mina","family":"Tsay-Vogel","sequence":"additional","affiliation":[{"name":"Boston University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tiernan J","family":"Cahill","sequence":"additional","affiliation":[{"name":"Boston University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Li","family":"Zhang","sequence":"additional","affiliation":[{"name":"Boston University, USA"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2021,2,2]]},"reference":[{"key":"bibr1-1461444820986816","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2013.0455"},{"key":"bibr2-1461444820986816","doi-asserted-by":"publisher","DOI":"10.1177\/1461444818785153"},{"key":"bibr3-1461444820986816","doi-asserted-by":"publisher","DOI":"10.1145\/3173574.3174119"},{"key":"bibr4-1461444820986816","unstructured":"Alsever J (2015) Is virtual reality the ultimate empathy machine? 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