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This article reviews four approaches to the study of public formation. These are (1) public and civic connections, (2) issue publics, (3) networked publics and (4) algorithmic publics. The review is a point of departure to conceptually discuss how to study the formation of public in a datafied era and to present a hybrid research agenda with four entry points that can open up for critical analysis of how datafication challenges the relationship between journalism, platforms, algorithms and audiences. Our argument is that a holistic, interdisciplinary and hybrid research approach is needed if the complexity of datafication and its transformative effects on the formation of publics is to be fully grasped.<\/jats:p>","DOI":"10.1177\/14614448211021045","type":"journal-article","created":{"date-parts":[[2021,6,22]],"date-time":"2021-06-22T03:00:37Z","timestamp":1624330837000},"page":"1668-1686","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":21,"title":["Researching publics in datafied societies: Insights from four approaches to the concept of \u2018publics\u2019 and a (hybrid) research agenda"],"prefix":"10.1177","volume":"25","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5784-2864","authenticated-orcid":false,"given":"Jannie","family":"M\u00f8ller Hartley","sequence":"first","affiliation":[{"name":"Roskilde University, Denmark"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Mette","family":"Bengtsson","sequence":"additional","affiliation":[{"name":"Roskilde University, Denmark"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Anna","family":"Schj\u00f8tt Hansen","sequence":"additional","affiliation":[{"name":"Roskilde University, Denmark"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Morten Fischer","family":"Sivertsen","sequence":"additional","affiliation":[{"name":"Roskilde University, Denmark"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2021,6,21]]},"reference":[{"key":"bibr1-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1177\/1464884911402451"},{"key":"bibr2-14614448211021045","volume-title":"Desperately Seeking the Audience","author":"Ang I","year":"2002"},{"key":"bibr3-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1080\/0033563042000227436"},{"key":"bibr4-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1177\/0163443717693681"},{"key":"bibr5-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1145\/2464464.2464489"},{"key":"bibr6-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1080\/22041451.2016.1155328"},{"key":"bibr7-14614448211021045","doi-asserted-by":"publisher","DOI":"10.17265\/2159-5313\/2016.09.003"},{"key":"bibr8-14614448211021045","doi-asserted-by":"publisher","DOI":"10.1080\/21670811.2019.1624185"},{"key":"bibr9-14614448211021045","first-page":"119","volume-title":"Youth, Identity, and Digital Media","author":"boyd d","year":"2008"},{"key":"bibr10-14614448211021045","first-page":"39","volume-title":"A Networked Self: Identity, Community, and Culture on Social Network Sites","author":"boyd d","year":"2010"},{"key":"bibr11-14614448211021045","first-page":"203","volume-title":"Race After the Internet","author":"boyd d","year":"2011"},{"key":"bibr12-14614448211021045","first-page":"1","volume-title":"Proceedings of the 6th European Consortium for Political Research (ECPR) General Conference 2011","author":"Bruns A","year":"2011"},{"key":"bibr13-14614448211021045","unstructured":"Bruns A, Burgess J (2015) Twitter hashtags from Ad Hoc to calculated publics. 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