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A longitudinal analysis of 21 top hit radio stations in the United States in the years 2016 and 2018 found that, overall, Facebook Live did not garner audience approval. A closer examination of the Facebook Live content showed that while in-studio content featuring radio announcers in their traditional setup did not solicit followers\u2019 likes, Facebook Live posts that featured out-of-studio locations gained more approval in 2018. These findings show how technological-algorithmic platforms are leveraged by radio stations, even if they are not endorsed by social media users. The implication of these findings is that the meaningful integration of video live streaming is still negotiated on social media platforms.<\/jats:p>","DOI":"10.1177\/14614448221078119","type":"journal-article","created":{"date-parts":[[2022,2,18]],"date-time":"2022-02-18T02:27:18Z","timestamp":1645151238000},"page":"2437-2454","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Facebook Live is not \u201cliked\u201d: Construction of liveness and the reception of video livestreaming"],"prefix":"10.1177","volume":"25","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5762-4605","authenticated-orcid":false,"given":"Asta","family":"Zelenkauskaite","sequence":"first","affiliation":[{"name":"Department of Communication, Drexel University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Greg","family":"Loring-Albright","sequence":"additional","affiliation":[{"name":"Graduate Program in Communication, Culture, & Media, Drexel University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2022,2,17]]},"reference":[{"key":"bibr1-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1080\/19376529.2016.1155298"},{"key":"bibr2-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1162\/PAJJ_a_00106"},{"issue":"4","key":"bibr3-14614448221078119","first-page":"11","volume":"14","author":"Barnes NG","year":"2014","journal-title":"American Journal of Management"},{"key":"bibr4-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1089\/cyber.2011.0140"},{"key":"bibr5-14614448221078119","volume-title":"Media Rituals: A Critical Approach","author":"Couldry N","year":"2003"},{"key":"bibr6-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1080\/10714420490886952"},{"key":"bibr7-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1007\/978-0-230-39262-5"},{"key":"bibr8-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1287\/mnsc.32.5.554"},{"key":"bibr9-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1111\/j.1468-5914.1990.tb00174.x"},{"key":"bibr10-14614448221078119","volume-title":"Media Events: The Live Broadcasting of History","author":"Dayan D","year":"1994"},{"key":"bibr11-14614448221078119","doi-asserted-by":"publisher","DOI":"10.1177\/016344397019003006"},{"key":"bibr12-14614448221078119","doi-asserted-by":"publisher","DOI":"10.3726\/978-1-4539-1458-8"},{"key":"bibr13-14614448221078119","unstructured":"Facebook Live (2018) Facebook. 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