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The present study reports on in-depth interviews with Athletic employees across all facets of the organization ( n\u2009=\u200949), and argues that the key to The Athletic\u2019s success is reflected in its emphasis on implementing a national infrastructure for local reporting, and employing journalists already embedded in local communities. The article concludes with a rudimentary rendering of how this model could be implemented for local news.<\/jats:p>","DOI":"10.1177\/14614448221117748","type":"journal-article","created":{"date-parts":[[2022,8,18]],"date-time":"2022-08-18T02:28:41Z","timestamp":1660789721000},"page":"4219-4235","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["Local is now national:\n                    <i>The Athletic<\/i>\n                    as a model for online local news"],"prefix":"10.1177","volume":"26","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-4535-0210","authenticated-orcid":false,"given":"Patrick","family":"Ferrucci","sequence":"first","affiliation":[{"name":"University of Colorado Boulder, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6645-1117","authenticated-orcid":false,"given":"Gregory","family":"Perreault","sequence":"additional","affiliation":[{"name":"Appalachian State University, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2022,8,17]]},"reference":[{"key":"bibr1-14614448221117748","unstructured":"Abernathy PM (2018) The expanding news desert. 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