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This article conducted two randomized controlled 2\u2009\u00d7\u20092\u2009\u00d7\u20092 experiments (\n                    <jats:italic>N<\/jats:italic>\n                    \u2009=\u2009518) to explore the influence of heuristic cues (including the number of followers, popularity, and description as variables) generated by the system and video characteristics (including definition, duration, and editing as variables). The results suggest that the number of the source\u2019s followers and the video\u2019s popularity are positively associated with perceived credibility. Moreover, high-definition deepfakes are more efficient at deceiving viewers. Interestingly, an interaction effect indicates that it is not easy for users to detect editing traces in relatively long videos (greater than 30\u2009s). Our study is an initial step to better understand how individuals assess video credibility and lay the grounds for approaches to combat the negative effects of deepfakes.\n                  <\/jats:p>","DOI":"10.1177\/14614448231199664","type":"journal-article","created":{"date-parts":[[2023,9,25]],"date-time":"2023-09-25T07:50:43Z","timestamp":1695628243000},"page":"1651-1672","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":29,"title":["Assessing the perceived credibility of deepfakes: The impact of system-generated cues and video characteristics"],"prefix":"10.1177","volume":"27","author":[{"given":"Xinyi","family":"Jin","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Zhuoyue","family":"Zhang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-8042-2913","authenticated-orcid":false,"given":"Bowen","family":"Gao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shuqing","family":"Gao","sequence":"additional","affiliation":[{"name":"Soochow University, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wenbo","family":"Zhou","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Nenghai","family":"Yu","sequence":"additional","affiliation":[{"name":"University of Science and Technology of China, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3175-6025","authenticated-orcid":false,"given":"Guoyan","family":"Wang","sequence":"additional","affiliation":[{"name":"Soochow University, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2023,9,25]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1016\/j.paid.2021.111074"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1177\/14614448211019198"},{"key":"e_1_3_3_4_1","unstructured":"Ajder H Patrini G Cavalli F et al. 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