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We qualitatively and quantitatively compared the online mourning directed at the \u201cdemised\u201d virtual uploaders and deceased human uploaders, and human celebrities through a data-mining approach. Two salient patterns emerge. The mourning remarks for virtual uploaders are considerably different from those concerning human celebrities. And the mourning remarks for the disembodied human uploaders are more consistent with those for virtual uploaders, but the remarks for embodied human uploaders are more in line with those for offline celebrities. Our findings suggest that young viewers are becoming accustomed to virtual beings in online environments and are beginning to treat humans like machines based on their similarities (the degree of embodiment in this case). Young generations immersed in virtual spaces may develop different concepts of life, demise, and even humanity.<\/jats:p>","DOI":"10.1177\/14614448231212822","type":"journal-article","created":{"date-parts":[[2023,12,2]],"date-time":"2023-12-02T06:46:01Z","timestamp":1701499561000},"page":"2684-2702","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":10,"title":["Good night versus goodbye? Comparing the mourning remarks of virtual and human uploaders through a data-mining approach"],"prefix":"10.1177","volume":"27","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6836-5933","authenticated-orcid":false,"given":"Yi","family":"Mou","sequence":"first","affiliation":[{"name":"Shanghai Jiao Tong University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0000-1241-3361","authenticated-orcid":false,"given":"Jianfeng","family":"Lan","sequence":"additional","affiliation":[{"name":"Shanghai Jiao Tong University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0009-0005-4187-7989","authenticated-orcid":false,"given":"Yingjia","family":"Huang","sequence":"additional","affiliation":[{"name":"Peking University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2023,12,2]]},"reference":[{"key":"e_1_3_3_2_1","doi-asserted-by":"publisher","DOI":"10.1080\/01972243.2022.2071212"},{"key":"e_1_3_3_3_1","doi-asserted-by":"publisher","DOI":"10.1146\/annurev.ps.40.020189.001341"},{"key":"e_1_3_3_4_1","doi-asserted-by":"publisher","DOI":"10.4324\/9781315688749"},{"key":"e_1_3_3_5_1","doi-asserted-by":"publisher","DOI":"10.1016\/S0079-7421(03)01011-9"},{"key":"e_1_3_3_6_1","unstructured":"Bilibili (2022) About us. 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