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Via a nationally representative survey of 984 US adults, we explore the influence of third-person effects and support for freedom of expression on this choice. We find that perceived negative effects on others negatively predict while free speech support positively predicts a preference for having personal moderation settings over platform-directed moderation for regulating each speech category. Our findings show that platform governance initiatives need to account for both actual and perceived media effects of norm-violating speech categories to increase user satisfaction. Our analysis also suggests that users do not view personal moderation tools as an infringement on others\u2019 free speech but as a means to assert greater agency over their social media feeds.<\/jats:p>","DOI":"10.1177\/14614448231217993","type":"journal-article","created":{"date-parts":[[2023,12,19]],"date-time":"2023-12-19T05:08:18Z","timestamp":1702962498000},"page":"2930-2950","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":35,"title":["Do users want platform moderation or individual control? 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