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Participants demonstrated sensitivity to public versus private spheres when determining what filter type was appropriate for particular audiences. Those audiences included the self-only, in what we call the \u201cdressing room,\u201d extending Goffman\u2019s dramaturgical metaphor for self-presentation. We further identify a tendency for the women and East Asians we interviewed to be more attuned to different kinds of audiences, as well as East-West differences in acceptance of beauty filter enhancement. 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