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This study investigates the psychological mechanisms by which mothers\u2019 parental stress is affected by social comparison with mommy influencers. An online survey was conducted among South Korean millennial mothers (\n                    <jats:italic>N<\/jats:italic>\n                    \u2009=\u2009237). The results revealed that mothers who frequently compare themselves to mommy influencers may experience both positive and negative effects depending on the envy type. While social comparison was positively associated with both benign and malicious envy, the relationships between these two forms of envy and parenting efficacy differed. Benign envy was positively and malicious envy was negatively associated with enhanced parenting efficacy, respectively. Both envy and parenting efficacy serially mediated the relationship between mothers\u2019 social comparison experiences with mommy influencers and parental stress. The implications of these findings are discussed along with suggestions for future research.\n                  <\/jats:p>","DOI":"10.1177\/14614448241243098","type":"journal-article","created":{"date-parts":[[2024,4,9]],"date-time":"2024-04-09T01:43:22Z","timestamp":1712627002000},"page":"4908-4928","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":6,"title":["Social comparison on Instagram among millennial mothers: The relationships between envy and parental stress"],"prefix":"10.1177","volume":"27","author":[{"given":"Jung Ah","family":"Lee","sequence":"first","affiliation":[{"name":"Korea University, Republic of Korea"}]},{"given":"Yeonsoo","family":"Cho","sequence":"additional","affiliation":[{"name":"Korea University, Republic of Korea"}]},{"given":"Youngju","family":"Jung","sequence":"additional","affiliation":[{"name":"Korea University, Republic of Korea"}]},{"given":"Jaeyee","family":"Kim","sequence":"additional","affiliation":[{"name":"Korea University, Republic of Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-5714-1651","authenticated-orcid":false,"given":"Yongjun","family":"Sung","sequence":"additional","affiliation":[{"name":"Korea University, Republic of Korea"}]}],"member":"179","published-online":{"date-parts":[[2024,4,8]]},"reference":[{"issue":"1","key":"e_1_3_3_2_1","article-title":"Postpartum mental health in first-time mothers: a cohort study","volume":"10","author":"Abdollahi F","year":"2016","unstructured":"Abdollahi F, Agajani-Delavar M, Zarghami M, et al. 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