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This article examines the effect of a multidimensional incentive hierarchy in motivating users to engage in competitive and prosocial activities. Utilizing an external change observed in the data science community, Kaggle, and applying a quasi-experimental design, we compared users\u2019 engagement levels before and after introducing a multidimensional incentive hierarchy. We found that implementing a multidimensional incentive system directed users from submitting answers to Kaggle competitions to participating in Kaggle\u2019s online forum discussions. 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